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Digital Branding & Strategies for Start up Businesses

In this era of technology, if businesses are not harnessing online platforms then they are missing great opportunities to scale their business digitally. Ever-rising growth of digital platforms is fueling the growth of digital branding agencies.

Indications are clear, in this blog, we are going to focus on digital branding, and a host of other related issues hoping the facts and insights will help the readers, especially small and medium and sized enterprises.

To begin with, let’s first understand digital branding in plain language. Why it’s garnering so much attention these days.

Learning about digital branding

Without a digital presence, businesses would find it challenging to establish themselves in this era of cutthroat competition. Experts say branding is all about connecting with people. What better way than digital platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. Keeping in view the significance of digital branding, as an owner of a business, don’t hesitate to take the help of the best digital branding agency in India. You will cherish the decision of hiring a branding company. Services offered will shape your business.

The new age branding offers your business an amazing opportunity to set itself apart from the crowded competition. When you take the decision to demonstrate your business’ online presence, you are putting your best foot forward as this is going to scale your business.

Digital branding is an umbrella term encompassing several elements that help you build a memorable and influencing brand that existing and prospective customers will associate with your business. Eventually, that’s one of the prime goals of your business. Internet marketing is rising as it offers cost effective marketing campaigns.

Companies cutting across domains and geographies are harnessing the new age phenomenon. Restaurants, hotels, hospitals, academic institutes, celebrities, etc. are drawing huge benefits with the help of a digital agency. Brand identity is the key in today’s time.

Online reputation management is being offered by a few top marketing agencies in India.

Digital branding strategies

In simple language, a brand strategy is an exclusive and comprehensive plan that focuses on long-term growth, brand building, connectivity with current and prospective customers, and a host of other vital issues. The objective is to set your brand apart from the competition by helping you create a distinct identity. That results in continued growth by consistently providing leads and sales.  Through online channels. Under the strategy, make sure you focus on the following factors:

• User experience
• SEO and content marketing
• Social media and email marketing
• Paid advertising (PPC)

While working on digital branding strategies, don’t forget to take support from the best digital branding agency in India. It’s worth investing in an agency as they are experts with hands-on experience in digital brand building.

Additionally, don’t forget to consider vision and target audience while designing the branding strategy along with a digital branding agency.

Key check points and factors

Before you wrap your digital branding strategy, don’t forget to integrate and review the following checkpoints:

• The purpose of brand
• Target audience
• Competitors
• Brand message
• Brand recognition
• digital marketing service
• digital marketing solutions

Can’t deny the fact

According to reliable research on digital branding, there are around 30 million small businesses, including startup businesses with pages on Facebook. With such a staggering number competing with each other to gain the attention of the customers, every business needs to stay connected with the customers. A number of followers, likes, comments, forward, etc., play a crucial role.

Conclusion

Take the best foot forward, before time runs out. Over the years, many companies have scaled their business with the help of the best digital branding agency in India and digital branding strategy. You too can!

Tips To Increase Organic Traffic by Doing SEO.

Over the years, Search Engine Optimization and Organic SEO have changed significantly, riding on evolving technology and continued innovation at Google.

Archaic hacks and technology that were once powerful have now become redundant. Therefore, it makes sense to take the services of a leading and established SEO Company Ahmedabad.

 

Before we take a deep dive, it makes sense to learn about the basics of organic SEO.

Learning about the organic SEO

What is this all about? Why do companies focus on this key business online hack? If you are a stranger, then you would be surprised to learn about its impact.

Simply put, SEO stands for Search Engine Optimization. It comprises ways, methods, hacks, and processes of improving your website’s visibility on a leading search engine when people seek information about a product or service. The better visibility your pages have in search results, the more likely your business portal will gain the attention of prospective and existing customers.

There is a never-ending race going on among the companies to find themselves at the top of the SERP (Search Engine Results Pages). And rightly so, given the advantages and benefits of this brilliant hack. In the ensuing section, we will talk about tips to increase organic traffic.

Tips to increase organic traffic

Here are the tried and tested tips to increase organic traffic to your website:

Optimize your title tags

Don’t forget to include the main focus keyword in your page title tag. SEO experts recommend placing keywords at the beginning of the title since it carries weight in search engines.

Write meta description to increase click-through rate

A brilliantly written meta description hardly impacts WordPress SEO, when we talk about rankings. But you would be glad to learn that it tempts information seekers to click on your post. Therefore, increasing the possibility of getting organic traffic.

Use Proper Heading Tags

The Google crawler (Googlebot) looks into HTML header tags (H1, H2, H3, etc.) to find out the relevancy of your business or any other website’s content. The standard practice suggests that your SEO executive must have a single H1 tag per post or page. Afterward, multiple H2s and H3s under that.

Pay attention to word count

Research on successful SEO hacks indicates that long-form content gains a higher ranking on search engines. In addition, the long-form content helps in bringing results for several other long-tail keyword variations.

Quality content matters a lot

Quality speaks volumes. Both Google and information seekers like and appreciate quality content. Content that meets the requirements of the seeker ranks high on the search engine.

Create pages to develop credibility

Your website should have a few quality pages. These pages enhance the credibility of your website and business.

Develop quality backlinks

Backlinks are key to organic SEO. A leading company in Ahmedabad can expand your horizons as far as this measure is concerned. Google takes note of your website’s backlinks to examine and determine the authority a webpage has, at the same time demonstrating another website with relevant and key information.

SEO market rising significantly

According to reliable research, the global SEO market is rising exponentially, riding on market demand and the benefits of the wonderful hack. The market is expected to grow from $37.84 billion in 2020 to $83.7 billion in 2025 at a CAGR of 19.6%. These statistics demonstrate the significance and impact of organic SEO.

Do away with broken links

Broken links create a bad user experience. Everybody hates broken links. Even Google hates broken links. Never allow broken links to exist on your website.

Conclusion

We are confident that many of you would draw benefits from this informative blog.

How to avoid mistakes in the digital branding of your business?

This blog will be an eye-opener for businesses. We are going to highlight prominent digital marketing mistakes often committed by businesses across the world. A digital branding agency holds the expertise to expand your knowledge on this vital subject.

Many businesses continue to make digital marketing mistakes. These avoidable mistakes affect traffic on their website, lead generation, and ROI. Subsequently, impact growth. You would be shocked to learn that these mistakes are very much avoidable. Branding companies can help your business.

As the best digital branding agency in Ahmedabad, we are familiar with the tricks of the trade.

Major mistakes to be avoided in the digital branding of your business

Digital branding strategy without defined audience and goals

Solution: Develop a clear strategy of your company, product and services that fully addresses your business goals, targeted audience, their pain points, and behavior pattern. Leading digital trends should be studied.   

Ignoring problems and pain points of the targeted audience

Solution: Businesses that focus on their customers drive more traffic in comparison to those who ignore them. Earlier, you stop ignoring this blunder; better it will be for you.

Ignoring hiring of the digital branding team

Solution: Businesses’ callous attitude harms the growth of their business. That’s why it makes sense to hire an expert team from a digital branding agency to look into your company’s digital branding strategy. They are professionally trained people with experience and knowledge to enhance brand awareness digitally.       

Ignoring engagement with existing and prospective customers

Solution: It has been noticed that companies don’t take engagement seriously. They ignore feedback received from customers. Similar things create a bad name. Engage regularly with your customers through conversation, polls, surveys, quizzes, etc.

These activities connect your brand with the audience. Primarily, you also aspire for that. Marketing agencies in Ahmedabad will guide you on this.

Superficial approach to SEO

Solution: Research has proved that close to 90% of online experiences start from search engines. Therefore, it makes sense to design your web pages, website, etc. according to the current scenario. With more than two billion blog posts hitting every day on the internet, optimization of content is necessary to connect with the audience. Digital branding case studies depict the importance of SEO.

SEO techniques are dynamic; they continue to change. Therefore, keep learning the nuances. Besides, there are many time-tested techniques, you can execute them. Make your web pages rich with the right keyword and quality content.

You will definitely reap the desired fruit. For deep understanding, don’t hesitate to take the services of a digital branding agency.

Making investments without a proper strategy

Solution: Many small and medium businesses don’t have a defined digital marketing strategy. They invest, yet fail to get the desired results. Subsequently, your business suffers, so is your investment. Before implementing the strategy, make sure you adhere to the following steps:

• Define targeted audience   
• Set goals
• Define tools, hacks, and channels to be used to achieve the strategy
• Continue evaluating your progress
• When required, make changes to strategy

The best digital branding agency in Ahmedabad, Gujarat can further expand your knowledge about this subject.

Conclusion 

It appears the picture is clear now. Digital branding is a blessing in disguise. Companies cutting across domain expertise and locations are drawing benefits from the new age development. However, don’t do digital marketing just for the sake of it.

Have a clear-cut strategy. As recorded in this blog, don’t commit mistakes. Taking consultation from digital branding agency in Ahmedabad will surely help you to create brand identity.

Let’s join hands

At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

Aarvind Digimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, Organic SEO, Social Media Management, and PPC.

As a business, if you are looking for reliable digital branding services for your business, then end your search with Aarvind Digimark!

How long does organic SEO take to grow up ranking in my Business?

This is going to be an exciting and engaging blog for our readers, especially those who are managing small businesses or startups or are all set to start their careers as an entrepreneur and want to learn more about organic SEO and its benifits for your business. 

In this short write-up, we are going to discuss and highlight SEO, how the new hack is helping businesses to evolve, and a host of other vital issues. 

Before we move forward, it’s important to learn the basics of this brilliant hack that is transforming many small businesses. 

Learning about organic SEO 

Simply put, it means the methods used to get a high ranking for websites, pages, etc. on a search engine results page. It is absolutely an unpaid strategy. 

In the world of SEO, and web page search engine optimization, organic SEO stands out from the rest. 

As we take a deep dive into the subject, it makes sense to share a few important facts and statistics. 

Important statistics     

• Talking about the first page, on the first page alone, the first five organic results account for 67.60% of all the clicks     
• Organic search accounts for close to half of all websites visitors, especially in B2C businesses   
• About 90% of all pages never available online never get organic traffic from Google. The reason is – they don’t have any backlinks    
• Research shows that the more backlinks a page have, higher the possibility to gain more search traffic 
• By 2025, it is estimated that close to 70% of internet users will access the internet through mobile devices    
• About 70% of search queries comprise four-word   

There are many other interesting and mind-blowing statistics, you can’t ignore. Ignore them at your own risk. Can you believe that only 0.75 of Google searches click on results from the 2nd page? Therefore, it’s important to collaborate with SEO Company Ahmedabad to increase the ranking of your website and web pages. 

Using quality content, relevant keywords, and organic SEO help in generating more clicks. Since users love to read and explore content that helps them solve their problems and comes up with solutions to their queries, they trust such pages, SEO techniques and websites. It means you are winning the trust of the customers.               

Benefits of the amazing hack             

• Get more clicks as the organically optimized sites provide relevant content related to the keywords search   
• As content is relevant, the organic search results will last longer  
• Help build trust with the prospects   
• Cost-effective in comparison to paid ads    

How long does organic SEO take to grow up ranking in my Business?

As a business, have patience. Your aim is business growth. It’s a continuous process. You can witness results within 04 to 06 months. Results can be easily measured.         

Is this hack cost-effective?   

Being an owner of a small business, you look for cost-effective solutions so that marketing doesn’t impact business operations. This hack is cost-effective. This is the most important benefit of organic search. Any business irrespective of business size, including small businesses or startups, can take advantage of the new hack.      

Beat the competitors  

This is again a significant feature of the hack. For further information, you can get in touch with any leading SEO company in Ahmedabad. The higher your website appears in the search engine, the more it will beat the competitors.         

Let’s join hands  

At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

We are a full spectrum digital marketing agency, offering a wide gamut of digital marketing services, including Branding, Web development, Content writing, Organic SEO, expert SEO strategy,  Social Media Management, and PPC.

As a business, if you are looking for a reliable digital branding partner for the SEO of your website, then end your search with us!

Important SEO statistics, small businesses can’t ignore    

This is going to be an informative blog for businesses, irrespective of domain expertise. Be it a hotel, academic, manufacturing, travel, or healthcare, SEO for branding, digital marketing, etc. are a blessing in disguise. Whether you are an owner of a startup or a medium-sized business, you will be surprised to learn the impact of SEO. SEO statistics clearly shows that SEO is helping small businesses.

Before we take a deep dive into the subject, it’s pertinent to learn the basic definition of SEO.

What is an SEO?

The abbreviation, SEO stands for Search Engine Optimization.  In simple words, SEO is the process of improving the quantity of traffic to a website or a web page from search engines, like Google. It comprises hacks and processes to get traffic from free, editorial, or natural search results in search engines. Therefore, it is also called organic and SEO for organic traffic. It improves organic search ranking on the search engine results page.

SEO techniques and hacks focus on optimizing:

• Content
• Your web design
• The backend of your site

The higher the traffic on a website or page, the better will be the sale. It’s just exemplary as it targets unpaid traffic.

SEO statistics you can’t resist   

There are plenty of mind-blowing SEO statistics that as a businessman, you can’t resist. Here are a few important statistics for 2022:

• About 70% of online experiences begin with a search engine
• About 65% of B2B marketers are of the view that SEO and organic traffic generate more leads than any other digital marketing initiative
• Approximately 65% of all shopping starts online
• About 75% of online marketers are of the view that SEO is far better than PPC for generating leads and in turn sales
• Statistics show that the top page listed in a Google search has an average click-through rate of about 35%

Benefits and advantages of SEO

• Attracts and brings more customers through organic search
• Helps in creating a trustworthy web experience for customers
• Empowers your business to focus on user experience
• Creates brand credibility
• Increases brand awareness
• Decide your budget
• Keep track of your results
• Helps in marketing initiatives
• SEO targets only unpaid traffic
• SEO for branding increases your brand

It’s a proven fact that the higher the traffic on a website or page, the better will be the sale.

Local SEO

In this era of cutthroat competition, local SEO hacks and techniques are helping small and medium-sized business to scale their business. Do you have any idea; why local SEO is important? What is a local SEO? It is a search engine optimization strategy that is optimizing the visibility of businesses in local search results on Google. Businesses like restaurants, retail stores, gyms, academic institutes, etc. are drawing benefits from the amazing hack. Any kind of business that has a physical location and offers services in a geographic area can draw benefits from the technique.

Summary

SEO pays off! SEO is worthwhile. It is worth investing in SEO. If you have the right strategy in place and an experienced team of SEOs, you will surely get the desired results.

Let’s join hands

At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

AarvindDigimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, and PPC.

As a business, if you are looking for a reliable digital branding partner for the SEO of your website,  then end your search with AarvindDigimark!

5 Key reasons why local SEO is important?  

Who doesn’t want his/ her business to rank higher on the Google search engine? Are you an owner of a small business working hard to gain new customers through digital marketing? This blog on local SEO is going to be of great help for owners of small businesses through others too can draw inspiration and knowledge.

In this era of technology, traditional marketing has been outshined by the benefits of digital marketing. Local SEO is an integral part of digital marketing.

Before we move forward, its definition assumes significance.

Learning about the local SEO

Let’s not beat the bush and rush all around. In simple language, it is a digital hack that helps your business to be more visible in local search results on Google, the leading search engine. Small businesses can’t afford to undermine the wonderful hack, seeing its advantages. It is an organic SEO; that helps you gain customers consistently.

Any business, irrespective of domain expertise that has a physical location and serves a geographic area can benefit from this tried and tested SEO.

Whenever we search and seek information for anything, a map with 3 listings appears subsequently. It is also famous as a map pack.

Here are the 5 key reasons why local SEO is important

Makes your brand more competitive

This hack helps you in making your brand more competitive. If you aren’t using the exciting hack, it means, you have no chance to appear on Google’s search engine page result. Many people access the links available on the first page of the search results. Your presence there means brand optimization and sales lead.

Draw the attention of visitors and targeted audience

While local customers are your targeted audience, you are also empowered with local SEO to attract the visitors exploring that area or visiting their next of kin. When visitors hit around your business location, they seek information for several things, like shops, restaurants, movie halls, shopping malls, etc. When you are there, your business will have the chance to attract new customers.

People prefer to buy from local vendors

This is a known fact that people prefer buying from local vendors. Your online presence through content that ranks in local areas grabs the attention of the visitors. Every visitor is your potential customer.

Sudden phone searches drive the sale of local vendors

You might have observed, many people while on a walk start searching for places near me to buy different items, like ice cream, sports goods, fashion wear, gifts, etc. When they search Google, for such things, results from the local area appear. Businesses with organic SEO have the probability to gain business.

It is affordable

This is one of the biggest advantages. Local SEO is affordable for everyone. It is an inexpensive way to advertise your business. A website with good SEO pays off. Whatever little amount you have invested reaps multiple fruits for you.

Summary

Understanding local SEO is important for transforming your business. Never undermine the local SEO. Building brand awareness and connectivity with local customers is the right step towards brand optimization.

Let’s connect to help your brand take off!

At ArvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

AarvindDigimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, Content Marketing, Local SEO, and PPC.

As a small business, if you are looking for a reliable digital branding partner for local SEO, then end your search with Arvind Digimark!

Why do small businesses require Google my business?

This is going to be an exciting blog. Who doesn’t want to grow as a businessman? Small businesses are often or predominantly managed and operated by new, budding, and economically weak businessmen. In this blog, we are going to focus on google my business hacks which are transforming small businesses.

So, how do you create the account? It’s the first step towards the hack. Before taking a deep dive into Google my business hacks and how it is changing the face of local business, its definition assumes significance.

Google my business

As an owner of a small business, you have little idea about this wonderful platform. Mere creating a profile might not meet your small business requirement, be it a fast food joint selling burgers and coffee or a lifestyle store selling fashion wears for men and women. Don’t you want to attract the attention of online visitors? Besides having a free business profile, SEO experts recommend creating a free google my business account for your business profile.

This account will help you claim ownership of your business profile, gain management rights and unlock numerous free features to enhance the visibility of your profile on the Google search engine.  The top-ranking of your website on the search engine leads to traffic generation and an increase in revenue.

There is no magic wand

Yes, you get it right. There is no magic wand which if you hurl in the air can increase the traffic and Google ranking. However, there are tools and hacks that empower small businesses to get the best and most out of your Google my business listing.

Hack #1: View longer date range

Do you know this? Google empowers you to access the performance of your Google listing.  You can view data more than 3 months old. Truth is – you can indeed view historical data. How was your performance last month? How was your performance three months back? Using the download report, you can even download the report. You can convert it into a spreadsheet and analyze it for evaluation.

Hack #2: Track your traffic with ease

Yes, that’s right. You can track and analyze the organic traffic coming onto your website from Google my business using local marketing strategies. Is there any specific technology or hack required? No. There is no rocket science. Then? What you have to do is – simply add a UTM parameter to your URL and your data will get tracked automatically.

Hack #3 Add your services as products

Using the Google my business hack and local promotion, you can add products and services to your listing. When someone searches for your kind of product, those products and services will be demonstrated in the Google search. For example, search for Men’s leather shoes which your company is selling. Probability is – your product gets featured in the search results.

Hack #4 Don’t forget to ask reviewers to mention specific services that they admire

This is going to be a brilliant decision as it adds value. If you are asking any client to write and leave a review on your Google, my business listing, don’t forget to ask them to mention the service or product they have been using.  How does it help? Your potential customers can relate to the review and it will kind of convince them to explore your website and services.

Hack #5 Start using add a “Review Us” link to your email and website

This is an amazing hack to grab the attention of your customers. The “Review Us” link straight away takes the customer to your business’s Google listing to review your business.

Aarvind Digimark

At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

As a business or celebrity, if you are looking for a reliable Google my business hacks, then end your search with Aarvind Digimark! We will help you to realize your business goals.

Which is more helpful for business, organic marketing or paid marketing?

This is going to be an engaging blog, at the same time full of information. In this short blog, we are going to compare two extremely important digital marketing strategies, benefits of organic marketing and paid marketing. How the former and latter are helping businesses, companies, and organizations to scale their revenue and business.

As a businessman, you are willing to go the extra mile to expand your business. However, before you do that, do you know which marketing strategy is going to bring great results for your business.

Learning about the important digital hacks

Organic marketing

With organic SEO, you attract traffic and potential visitors to your business website. The traffic you drive from organic marketing eventually leads to a sale, in turn, an increase in business and revenue. There are multiple ways to gain the attention of customers, including blog posts, Social Media regular updates, etc. Talking about the main objective behind this hack, it helps your build brand awareness.

SEO Statistics for 2021

• About 70% of digital experiences commence with a search engine
• Google leads the search engine market share, holds about 92% of the total search engine share
• About 60% of B2B marketing professionals are of the opinion that SEO and organic traffic facilitate generating higher leads in comparison to other conventional methods
• Around 80% of important sales begin with online research, though sale occurs through a store
• About 70% of digital marketers are of the opinion that SEO results are far better than PPC
• Believe it or not, 75% of people never go past the first page while searching for a product or any kind of information

Examples of the organic marketing

• Unpaid social media posts on Facebook, Twitter, Instagram, Snapchat, Pinterest, TikTok, etc.
• Blogs (even this blog you are reading is an organic effort)
• Guest posts
• User-generated content
• Email newsletters
• SEO strategy and hacks
• Online PR and link generation
• YouTube presence

Paid marketing

Moving forward, it’s now the turn of another important digital branding hack, paid marketing. In simple words, paid marketing is a business strategy to gain and attract prospects in the quickest way. Under the banner of paid marketing, businesses buy advertising from different channels, including Google Ads, Facebook Ads, Instagram Ads, etc. In short, companies directly target the audience, rather than waiting for traffic to find their product or service organically.

PPC Statistics for 2021

• PPC was among the top three best promotional channels for gaining the high-volume lead
• About 70% of online audience/ users say that it’s easy to recognize paid search ads
• Close to 33% of online shoppers are of the view that like paid search ads as they straightaway answer their needs and requirements.

Examples of the paid marketing 

• Pay-Per-Click (PPC)
• Google AdWords
• Facebook Ads
• Twitter Ads
• LinkedIn Ads
• Instagram Ads
• Influencer marketing

Paid marketing/ PPC and Social Media Ads

PPC advertising through social media helps organizations and companies create a medium to engage with their existing and potential customers. Customers share their experiences, inputs, and suggestions about the product/ service they are using. On the basis of engagement, companies often restructure and redesign their deliverables.

The big difference and the benefits of organic marketing and paid marketing

Paid marketing: With paid marketing, you have the competency to micro-target your perfect prospects and reach an audience even those who haven’t heard about your company and product.

Organic marketing: On the other hand, organic marketing help build brand awareness and in turn sales and revenue. Unlike, paid marketing, it is word-of-mouth marketing.

Aarvind Digimark

At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

As a business or celebrity, if you are looking for a reliable partner for organic marketing and paid marketing, then end your search with Arvind Digimark! We will help you to realize your business goals.

Digital branding helps businesses to increase sales and brand

Famous digital branding hacks helping companies to expand business

Business in this era of cutthroat market competition is all about branding your Dream Company, product, and services. It’s no more limited to logo, colour combination, and taglines. Truth is, it’s a giant umbrella that comprises plenty of things, including your website, your digital accounts, customer loyalty, and customer engagement among others.

In today’s world driven by technology, customers have plenty of options to access and explore content. As a result, branding has become important. Businesses can’t imagine survival without the emerging hack, sales and promotion are directly connected. Ignoring it could be a disastrous step. Over the years, digital branding platforms have also increased. Emerging technologies are further enhancing the growth of the sector.

Digital branding statistics

Before we explore the important subject, its statistics assume significance. Depending on these statistics, companies plan their branding strategies. Unless you have data, you wouldn’t be able to figure out problems.

SEO

• Quality-driven content tempts traffic to a blog by up to 2000%
• As of May 2020, Google had attracted 94% of total organic traffic
• 67% of all Smartphone users relied on Google for various searches
• The search engine is responsible for 93% of all website traffic
• Website load time has to be around two seconds. Anything above the standard time increases bounces rates by up to 50%
• 90% of product/ service searchers don’t have a clear idea about a brand
• Google witnesses about 84, 000 searches per second

Social Media 

• Around 4.57 million people the world over are using some kind of social media
• According to 64% of shoppers, a video on social media had helped them in reaching a decision
• On average, a person spends about 20 minutes on Facebook
• 86% of women use social media to arrive at a decision before shopping
• A shocking 76% of users will leave a video if it begins with an ad before the committed content
• Close to 90% of social media content is being reached using mobile devices
• About 81% of millennials browse Twitter at least once a day

Statistics related to Mobile Marketing  

• Digital marketers and advertisers are earmarking 13.5% of the budget into mobile ads
• Apps are being used to search and buy products/ services by 89% of people
• Pinterest is leading the chart for most used mobile social media
• About 83% of people look for an easy to navigate and seamless website experience

Content Marketing Statistics

• Content Marketing helps in fetching three times more leads in comparison to paid search advertising
• About 63% of digital marketers develop content keeping in view the targeted audience and their likes and dislikes and geographic location
• Around 42% of companies have a separate department that looks into content strategy

Well-known digital branding hacks help companies to grow business

Start sponsoring YouTube Videos 

More than 5 billion videos are being watched on YouTube every day globally. Large size companies spend millions on ads. You can join hands with influencers. Send them goodies.

Host an event 

If you are a small company, trying to launch a product or service, what you can do is launch your product by hosting an event. Introduce events on Facebook, ask acquaintances to share.

Hire social influencers

Celebrities and social media influencers have a massive following on various digital channels. Hiring them could be a game-changer for your business. Hire them and reap the benefits.

Change the name of your company, if it’s not working  

Sounds bizarre, but it’s true. If the name of your company, tagline, logo, etc. have failed to erupt response from customers, better change them.

Create the brand of your company 

Be hyperactive on various digital channels. Create the brand of your company by posting regularly. Subsequently, you can engage with them. Every engagement has a business prospect.

Align your company’s business goals with a social change

Yes, that’s right. Research on consumers’ behavior found that companies that align their business goals with a social issue attract more prospects in comparison to those who aren’t aligned with social issues.

Give importance to user experience

This is again an important aspect to expand brand awareness. Eventually, customers matter. Provide brilliant user experience leveraging innovative technology. Similar digital branding hacks will lead you towards business goals.

Let’s shine together

At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.

As a business or celebrity, if you are looking for a reliable branding partner, end your search with Aarvind Digimark!