PPC Advertising: Importance and Benefits
This is an era governed by digital technology. Over the years, digital technology has transformed numerous businesses and sectors. The emergence of digital marketing is also credited with developments happening in digital technology. PPC advertising has emerged as a brilliant offshoot of digital marketing. Backed by the PPC Advertising company in Ahmedabad, a wide range of companies are drawing benefits from the new-age marketing method.
Before we take a deep dive into the important subject of building your business, let’s try to learn about technology-driven advertising in simple language.
What is PPC Advertising?
At the outset let’s understand the abbreviation. PPC stands for Pay Per Click. It is described as an online advertising model wherein companies or advertisers run ads on digital platform like Google Ads and only pays when someone who is seeking the services or product clicks on it. That’s PPC Advertising for you.
Businesses cutting across domains and locations are drawing benefits from this business-centric advertising. PPC services in Ahmedabad are helping small and medium-sized businesses to get leads for their products/ services.
How to see the live PPC Ad?
Just hit Google with any search, and you will come across a wide range of Ads at the top of the result page.
Don’t hesitate to hire a PPC Management Services Company
Yes. That’s absolutely correct. Hiring a PPC Management Services Company will be a perfect decision for your company, given the benefits and advantages of PPC Advertising. PPC expert working with the PPC Advertising company in Ahmedabad has the professional expertise to setup PPC Ads and get the desired result for your business.
Benefits of PPC Advertising
From the basics, let’s now shift our focus to one of the most important parts of PPC-based Advertising. Here are a few major benefits of online-driven marketing:
It is cost effective
- Your company’s product or service will be displayed on the first page
- Optimized exposure and brand visibility to your website
- Offers higher click-through rates (CTR)
- Get more conversions than usual
- Get increased sales revenue
- Helps your business get immediate traffic
Is it possible to run multiple ads for your business? Yes, it’s very much possible to run and manage multiple ad campaigns for each keyword.
Sounds exciting. That’s the charisma of technology-driven advertising. You might have a few questions, don’t hesitate to raise your query when you hire a PPC management services company.
ROAS
ROAS is an integral part of PPC Advertising. It stands for Return On Ad Spend. A professionally qualified PPC expert is well versed in its effect. For unawares, if your PPC is working the way it should be, the return against the money spend (ROAD) should always be high. In case, it’s in contrast, this shows, that the ad has not been planned perfectly. There are gaps and challenges. A professionally designed PPC Ad should optimize traffic to your business website, in turn, increase revenue. It should be more than what you pay for.
Conclusion
PPC pays off! Make to setup the Ad with the support of leading PPC services in Ahmedabad. As a businessman, you may not know the essentials of the all-important online hack. You remain focused on your business.
Why digital marketing is important – No matter the size of your business
Ask any leading marketer of a Forbes-listed company about clues and tips for reaching business goals. Don’t be surprised when they say digital marketing has to be integrated into the marketing strategy by either your own in-house team of digital marketers or with the help of a prominent digital marketing company. There are plenty of reasons why companies should pay attention to digital marketing no matter the size of their business.
In this business-centric blog, we are going to focus on the importance of digital marketing agency for small businesses, medium, or large-sized companies.
With the support of the best digital marketing agency, top-performing small, mid-sized, and large companies are getting better brand awareness, increased engagement, and targeted leads.
Digital marketing suits every company
Digital marketing experts are of the view that the new-age digital marketing stream is not reserved for large-sized corporate companies only. Regardless of size, industry, or geography, digital marketing has become a necessity for scaling a business.
Can you ignore the interesting facts and figures?
You can’t ignore the statistics. Because statistics don’t lie. Customers are drawing benefits from social media platforms to seek information, or buy a product or service for their requirements. The digital marketing company can be assumed from the following social media facts:
- Close to 3.2 billion social media users every day
- An individual spends around 142 minutes per day on various social media platforms
- 70% of consumers recommend product/ service to others
- 2 million businesses leverage Facebook advertising
Here are the top five reasons, why companies should hire a digital marketing company
Digital Marketing costs less
As a businessman, you would agree that traditional marketing campaigns like print, television, and radio are more expensive. Whereas digital marketing costs less. A company of any size or geography can draw benefits of digital marketing by hiring the services of the best digital marketing agency in Ahmedabad, India.
Measure Your ROI
When it comes to ROI calculation and measurement of campaign results, traditionally it’s not possible to measure every effort. While digital marketing empowers you to measure the results of your campaigns. When partnering with a digital marketing agency, discuss this key point.
Evaluate, analyze and redesign
This is one of the major benefits of the best digital marketing agency. With the help of their domain expertise, they will help you to continuously evaluate, analyze, and redesign campaigns. In case, something is not working, a new idea will be implemented. While traditional marketing doesn’t allow business owners this kind of flexibility. Digital marketing experts use targeted research and analytics to determine which approaches are bringing the desired results and which have failed to meet the expectations.
Digital marketing delivers personalized attention
Digital marketing approaches and strategies provide personalized attention to customers. By analyzing customer behavior, with digital marketing campaigns and strategies businesses can create an ideal customer experience.
Create automated campaigns
By hiring a digital marketing company, you can create automated campaigns. You don’t have to work on that task repeatedly. For example, reporting and analysis can be automated using a robust automation platform.
Conclusion
In this era of cutthroat competition, digital marketing pays off. Don’t think twice to hire a digital marketing agency. Hire it now!
Why should small businesses hire a marketing service agency?
In this era of fierce competition, if your strategy, planning, and marketing ideas fail to attract enough customers, it is an indication that you must hire a famous marketing service agency.
This blog will highlight the five reasons; small businesses must hire a digital marketing service agency in Ahmedabad. It would definitely bring your focus on getting benefits from the expertise of professional people in this field.
You would agree with us that marketing is one of the most important factors that will determine your success. And hiring a famous marketing service agency is the right decision in this regard
An agency brings on board a professionally qualified team with vast experience in scaling the businesses of small and medium-sized companies. Their team will manage all your marketing strategies. Subsequently, you and your team are empowered to focus on your core business issues. Sounds exciting! That’s why if you are owning a small business, you shouldn’t think twice to hire a marketing service agency.
Five reasons why small businesses should hire a marketing service agency.
It helps you expand your business
Without the support of the agency, your business is like an orphan. You are existing, yet nobody values or supports you. Examining your current strategy, their team will design and implement the business-centric plan, enabling you to expand your business. And that’s your supreme goal.
A marketing service agency in Ahmedabad will bring your more customers
When your business is advertised on leading digital platforms, like Facebook, Google, LinkedIn, or Instagram with the help of an agency, your ad looks appealing and gets mew customers.
Hiring an agency for your small business lets you focus on core priorities
The services or products you are offering to customers are your identity and remain a top priority. With agency by your side, you can focus on your core strength, allowing you to work dedicatedly for your business.
A marketing service agency knows minute details of marketing
A professionally qualified agency has knowledge and access to numerous tools and techniques that many have no idea. It’s a long list, including:
- Content research tools
- Competitor intelligence trackers
- SEO optimizers
- Grammar/plagiarism checkers
- Automation tools
- Educational courses
- Website development tools, technology, and plug-ins
This is just the tip of the iceberg. The long list has plenty of things. Only a marketing service agency holds expertise in this.
Just relax, you are in safe hands
Doing everything by yourself isn’t the right strategy if you are an owner of a business. Hiring a reliable marketing service agency would relieve you from many pains and pangs of business. With a reduced workload, you can focus on your other priorities. At the same time, every morning, you will feel positive and energetic. Isn’t this a great feeling!
There’s no shortage of marketing service agencies in Ahmedabad. You can browse and examine top companies. While choosing the company for your small business, consider your business goals and vision in mind. Enter into a dialogue with them and settle for the best in the business. No compromise on quality.
Conclusion
It’s plain and simple, your business will die a slow death without the support of a marketing agency. No one would like to face that trauma. Don’t wait! Hire a marketing service agency now.
Why do small businesses require social media marketing?
In this era of fierce competition, social media marketing is getting prominence. Rightly so, given its benefits and advantages for small businesses. As a result, the social media marketing company’s role has assumed significance. This blog will be an eye-opener for those who are still in denial mode about the role of social media in augmenting the growth of businesses.
Before we take a deep dive into the subject, let’s present a few statistics that reflect the importance of social media for small businesses.
Amazing statistics of social media
Over the years, the usage of social media around the world is seen exponential growth, riding on acceleration in internet services. Consequently, the growth of social marketing company has increased. Take a look at the following statistics and visualize the impact
- About 3.7 billion people across the globe use social media for multiple reasons. This number is ever-rising
- Facebook is shaping the trends in the social media sphere with over 2.3 billion active monthly users globally
- Astonishing statistics reveal that a person spends an average of 02 hours and 25 minutes per day
- Approx 55% of social browsers use social media to research products
- Research depicts that 6 out of every 10 people are active on social media
Almost half of the world’s population uses social media. Astonishing number! Yet many still undermine the significance of social media marketing company. Grow up. You can’t ignore the statistics.
How do small businesses benefit from a social media marketing company?
Small businesses cutting across industries and geographies are drawing advantages from social media with the support of social media experts. Let’s now straightaway get into the benefits of social media marketing:
- Increase brand awareness
- Establish your company’s brand
- Increase website traffic
- Generate business leads
- Increase revenue with sales’ leads
- Promote content
Increase brand awareness
As depicted by statistics, more than half of the global population is using social media, including Facebook, Instagram, Twitter, YouTube, etc., it’s a great platform to increase brand awareness about your business.
Establish your company’s brand
No matter what kind of domain expertise your business hold, social media provide a brilliant opportunity to establish your small business’s brand, using the capability and expertise of a social media marketing company.
Increase website traffic
Social media posts and paid ads are brilliant ways to drive traffic to your website. Sharing engaging content continuously compels readers to explore your website. Every hit to your website has the potential to generate leads.
Generate business leads
Backed by a famous social media marketing company in Ahmedabad, India small businesses are getting benefitted. Many social media platforms empower companies to generate leads using advertising applications.
Increase revenue with sales lead
Not many are aware that social media is a brilliant platform to generate sales and in turn increase sales. Don’t get shocked, when we say that your social media accounts, like Facebook, Twitter, Instagram, etc. are in fact sales funnel. That’s why we recommend small businesses, regardless of expertise and geography hire a social media marketing company. It pays-off.
Conclusion
We hope, small businesses will benefit from this blog. If you haven’t hired a social media marketing company yet, hire Aarvind Digimark now and see the difference!
Importance of a Website for your Business Growth
Website is no longer a medium for formality to demonstrate your products and services online. You would be surprised to learn about the benefits of web development.
In this business-centric blog, we are going to highlight the significance of the website, relevant statistics that validate the importance of a website, and how a website development company benefits small and medium businesses in Ahmedabad, India.
A website is the first impression of a company that prospective customers develop. Subsequently, none of the companies can afford to have a messy website.
Mind-blowing statistics about web development
Before we take a deep dive into the crucial subject, it’s important to learn about a few mind-blowing statistics.
- Your website has only 50 milliseconds (0.05) to gain the attention of a customer.
- Around 55% of net users are of the view that they are not going to recommend a business to others with a messy or poorly designed website
- Approx. 85% of net users think that a company’s website on mobile should offer an excellent experience to customers
- About 40% of people or customers will not move further if the design and content appear unattractive
- Close to 88% of online users or internet users are not likely to return to a website that gives them a bad personal experience
- About 75% of consumers are of the opinion that they develop credibility based on the website of the company
- Close to 92% of small businesses owners view a website as an effective tool for digital marketing
Can you believe that slow-loading websites cost retailers about $2.6 billion in lost sales annually? Subsequently, it makes sense to collaborate with a leading website design company in Ahmedabad, Gujarat. Every data shared reflects the importance of a website. Hiring a website development services would be a rewarding decision.
Benefits of having a website
It’s now time to move towards the last yet critical segment of the blog, the benefits of having a website designed.
Here are the benefits:
- Exchange of information between buyers and sellers
- Your business is accessible worldwide
- Advertise your website on Google Ads and Facebook
- Learn about consumer insights
- Develops credibility of a business
- Your business is present 24/ 7 online
Can you imagine your business without a website?
Given the benefits and statistics, as an owner of a small business, can you undermine the power of a website? We are confident, that you can’t afford to do that website development services are bringing change to businesses.
For a moment think about your competitors. They have a website and draw benefits from the medium by gaining new customers. Never miss out on any opportunity to push your business to the next level.
Website means growth
A website becomes a medium to gain potential investors who can be referred to your website to develop insight into your business. Through the medium, you can upload an online presentation about your company, its present scenario, journey, achievements, and future planning.
Conclusion
Having a website means your business is available for customers all the time, anytime and from anywhere. At the same time, you are empowering customers to access your business website from the comfort of their homes or office.
Are you looking for a web development company to register your online presence? Then don’t go further! End your search with Aarvind Digimark.
How a Digital Marketing Company focused on Technology Can Increase Your Business capability
With the advent of digital technology, businesses cutting across domain expertise and location are taking various steps to keep up with the changes. As a result, hiring a leading digital marketing company assumes significance in this era of technology.
In this business-centric blog, we are focusing on an important issue, how digital marketing agencies play a pivotal role in the growth of your business. Digital strategy and marketing campaigns push your brand upward.
How does time fly? For decades brick-and-mortar-based business was in practice. The arrival of digital technology, gadgets, and internet marketing services has brought sweeping changes to the business. Digital marketing solutions have emerged as a game-changer; given the acceleration, they provide to businesses.
Before we start focusing on the important question businesses love to explore, let’s take a glance at a few statistics related to the significance of digital marketing.
Incredible statistics, businesses can’t ignore
- Global B2C e-commerce sales are expected to grow exponentially, to reach $4.5 trillion by 2021.
- The search traffic helped generate 65% of total e-commerce sessions.
- SEO enables 1000%+ more traffic in comparison to organic social media.
- 60% of smartphone users have contacted a business directly using the search results.
- 3.2 billion social media users every day.
- Close to 51% of shoppers surveyed believe that they rely on Google to research a purchase online.
- An individual spends 142 minutes per day.
- 70% of consumers recommend products/services to others.
- 2 million businesses leverage Facebook advertising.
Sounds exciting! That’s why businesses are moving towards digital marketing solutions.
It’s time to shift focus to the most important part of the blog, how internet marketing services help in accelerating the business.
Digital Marketing Company lifts your business
Tried and tested digital marketing solutions combined with the latest technology and tools are accelerating the growth of the business. Online marketing services designed by marketing specialist leads your content marketing, email marketing, local SEO, web design, etc.
It’s suitable for every business
This is one of the major factors why companies prefer digital media companies and digital marketing. The new age technological development is suitable for any size and type of business, be it an MNC or a small sized retail showroom.
An affordable process
Traditional marketing is beyond the reach of small and startup businesses as it’s costly. Subsequently, a large amount of money is required to draw benefits from customary marketing plans, for example, banners, hoardings, TV advertisements, FM ads, newspaper ads, etc. On the contrary, digital marketing solutions are cost-effective and affordable. Even a startup without any substantial funding can draw benefits from internet marketing services with the help of a digital marketing agency. Research on successful brands and case studies empowers you with new ideas.
Measure and redefine marketing strategy
Businesses are empowered to measure their marketing performance with the help of digital hacks and tools. This can’t be possible in traditional marketing. Thereby, it is perfect for businesses. If a certain strategy isn’t working for your business and fails to bring leads, it’s time you change the strategy. This can only be possible through digital marketing firms and digital marketing solutions.
Generate better revenues
With Internet Marketing services and an effective digital marketing strategy, higher conversion rates can be generated. The higher conversion rates mean higher revenue for your business. Eventually, that’s the purpose of your business.
Conclusion
Digital marketing is a brilliant step forward. Start drawing benefits from the new age phenomenon.
Secret Ways to boost your Impression on Social Media Marketing
Hard work pays off! Amassing all your positive energy, you began your journey as a businessman by laying the foundation of a retail store for ladies’ wear. As your company is showing signs of growth, it makes sense to hire a reasonably good social media marketing company in Ahmedabad.
In this era of technology, companies irrespective of domain expertise and location are exploring the possibility to draw advantages from the technology-driven medium. Many companies turn to a social media marketing agency to further expand their business.
In this business-centric blog, we are going to focus on tips and recommendations to choose the right digital marketing agency for marketing services. Over the years, the demand for social media marketing companies in Ahmedabad is witnessing increased growth.
Before we take a deep dive into the vital subject, it makes sense to explore a few important statistics that reflect the significance of the wonderful phenomenon of social media marketing.
Key statistics related to social media
Social Media
- Around 4.57 million people the world over are using some kind of social media
- A shocking 76% of users will leave a video if it begins with an ad before the committed content
- According to 64% of shoppers, a video on social media had helped them in reaching a decision
- 86% of women use social media to arrive at a decision before shopping
- On an average, a person spends about 20 minutes on Facebook
- Close to 90% of social media content is being reached using mobile devices
- About 81% of millennials browse Twitter at least once a day
These facts go on to reflect that social media marketing is here to stay. As a businessman, you look for mediums and opportunities to scale your brand. That’s why it makes sense to hire and collaborate with a social media marketing company in Ahmedabad.
How to choose the right Digital Marketing Agency for your business?
From the basics, let’s now shift our focus toward the core subject. Here are a few important tips:
- Team of dedicated SMM experts
- Knowledge about your industry
- Familiar with the latest tools and technology
- Efficient communication
- Proactive approach
- Don’t forget to check their track record
- Check their own social media
- Familiar with KPIs
Team of dedicated SMM experts
Don’t forget to ask about the team the company has onboard. SMM requires plenty of skills. An individual can’t handle everything. The team should comprise experts, including graphic designers, writers, SEO specialists, etc.
Knowledge about your industry
The company you are about to hire should have an understanding about your industry. Without the knowledge of your industry, the social media marketing company in Ahmedabad wouldn’t be able to create engaging content.
Familiarity with the latest tools and technology
Technology is changing at a rapid pace every now and then. High-end tools are surfacing so quickly. The company you are about to work with should have the latest tools and technology to build your brand.
Efficient communication
The social media marketing company in Ahmedabad that you are all set to hire to build your brand must be efficient in communication. In case you are looking for a new product or design to lift your brand value, they should respond timely.
Proactive approach
The agency should be proactive in its approach. If a marketing tool has come out in the market that can further amplify your brand, the company should be able to evaluate its impact.
If you are looking for a social media marketing company in Ahmedabad, don’t go further, end your search with Aarvind Digimark.
Boosting Business Ability by Doing Local SEO.
In this era of cutthroat competition, businesses are leaving no stone unturned to stay ahead of market competition and gain a targeted audience.
Digital Branding & Strategies for Start up Businesses
In this era of technology, if businesses are not harnessing online platforms then they are missing great opportunities to scale their business digitally. Ever-rising growth of digital platforms is fueling the growth of digital branding agencies.
Indications are clear, in this blog, we are going to focus on digital branding, and a host of other related issues hoping the facts and insights will help the readers, especially small and medium and sized enterprises.
To begin with, let’s first understand digital branding in plain language. Why it’s garnering so much attention these days.
Learning about digital branding
Without a digital presence, businesses would find it challenging to establish themselves in this era of cutthroat competition. Experts say branding is all about connecting with people. What better way than digital platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. Keeping in view the significance of digital branding, as an owner of a business, don’t hesitate to take the help of the best digital branding agency in India. You will cherish the decision of hiring a branding company. Services offered will shape your business.
The new age branding offers your business an amazing opportunity to set itself apart from the crowded competition. When you take the decision to demonstrate your business’ online presence, you are putting your best foot forward as this is going to scale your business.
Digital branding is an umbrella term encompassing several elements that help you build a memorable and influencing brand that existing and prospective customers will associate with your business. Eventually, that’s one of the prime goals of your business. Internet marketing is rising as it offers cost effective marketing campaigns.
Companies cutting across domains and geographies are harnessing the new age phenomenon. Restaurants, hotels, hospitals, academic institutes, celebrities, etc. are drawing huge benefits with the help of a digital agency. Brand identity is the key in today’s time.
Online reputation management is being offered by a few top marketing agencies in India.
Digital branding strategies
In simple language, a brand strategy is an exclusive and comprehensive plan that focuses on long-term growth, brand building, connectivity with current and prospective customers, and a host of other vital issues. The objective is to set your brand apart from the competition by helping you create a distinct identity. That results in continued growth by consistently providing leads and sales. Through online channels. Under the strategy, make sure you focus on the following factors:
- User experience
- SEO and content marketing
- Social media and email marketing
- Paid advertising (PPC)
While working on digital branding strategies, don’t forget to take support from the best digital branding agency in India. It’s worth investing in an agency as they are experts with hands-on experience in digital brand building.
Additionally, don’t forget to consider vision and target audience while designing the branding strategy along with a digital branding agency.
Key check points and factors
Before you wrap your digital branding strategy, don’t forget to integrate and review the following checkpoints:
- The purpose of brand
- Target audience
- Competitors
- Brand message
- Brand recognition
- digital marketing service
- digital marketing solutions
Can’t deny the fact
According to reliable research on digital branding, there are around 30 million small businesses, including startup businesses with pages on Facebook. With such a staggering number competing with each other to gain the attention of the customers, every business needs to stay connected with the customers. A number of followers, likes, comments, forward, etc., play a crucial role.
Conclusion
Take the best foot forward, before time runs out. Over the years, many companies have scaled their business with the help of the best digital branding agency in India and digital branding strategy. You too can!
Tips To Increase Organic Traffic by Doing SEO.
Over the years, Search Engine Optimization and Organic SEO have changed significantly, riding on evolving technology and continued innovation at Google.
Archaic hacks and technology that were once powerful have now become redundant. Therefore, it makes sense to take the services of a leading and established SEO Company Ahmedabad.
Before we take a deep dive, it makes sense to learn about the basics of organic SEO.
Learning about the organic SEO
What is this all about? Why do companies focus on this key business online hack? If you are a stranger, then you would be surprised to learn about its impact.
Simply put, SEO stands for Search Engine Optimization. It comprises ways, methods, hacks, and processes of improving your website’s visibility on a leading search engine when people seek information about a product or service. The better visibility your pages have in search results, the more likely your business portal will gain the attention of prospective and existing customers.
There is a never-ending race going on among the companies to find themselves at the top of the SERP (Search Engine Results Pages). And rightly so, given the advantages and benefits of this brilliant hack. In the ensuing section, we will talk about tips to increase organic traffic.
Tips to increase organic traffic
Here are the tried and tested tips to increase organic traffic to your website:
Optimize your title tags
Don’t forget to include the main focus keyword in your page title tag. SEO experts recommend placing keywords at the beginning of the title since it carries weight in search engines.
Write meta description to increase click-through rate
A brilliantly written meta description hardly impacts WordPress SEO, when we talk about rankings. But you would be glad to learn that it tempts information seekers to click on your post. Therefore, increasing the possibility of getting organic traffic.
Use Proper Heading Tags
The Google crawler (Googlebot) looks into HTML header tags (H1, H2, H3, etc.) to find out the relevancy of your business or any other website’s content. The standard practice suggests that your SEO executive must have a single H1 tag per post or page. Afterward, multiple H2s and H3s under that.
Pay attention to word count
Research on successful SEO hacks indicates that long-form content gains a higher ranking on search engines. In addition, the long-form content helps in bringing results for several other long-tail keyword variations.
Quality content matters a lot
Quality speaks volumes. Both Google and information seekers like and appreciate quality content. Content that meets the requirements of the seeker ranks high on the search engine.
Create pages to develop credibility
Your website should have a few quality pages. These pages enhance the credibility of your website and business.
Develop quality backlinks
Backlinks are key to organic SEO. A leading company in Ahmedabad can expand your horizons as far as this measure is concerned. Google takes note of your website’s backlinks to examine and determine the authority a webpage has, at the same time demonstrating another website with relevant and key information.
SEO market rising significantly
According to reliable research, the global SEO market is rising exponentially, riding on market demand and the benefits of the wonderful hack. The market is expected to grow from $37.84 billion in 2020 to $83.7 billion in 2025 at a CAGR of 19.6%. These statistics demonstrate the significance and impact of organic SEO.
Do away with broken links
Broken links create a bad user experience. Everybody hates broken links. Even Google hates broken links. Never allow broken links to exist on your website.
Conclusion
We are confident that many of you would draw benefits from this informative blog.