Considering the benefits and advantages of digital branding for your business, eventually, you have made up your mind to connect with a few digital marketing firms. Here a vital question arises, how to choose the right digital Marketing agency for your small business?
In this blog, we are going to highlight 4 steps for choosing the right digital marketing agency. This excellent list will help you choose the right digital company for your dream business.
Before we take a deep dive into the subject, let’s bring forth a few remarkable statistics related to digital marketing.
Statistics don’t lie
This section would be an eye-opener for many, mostly those who don’t consider digital branding as vital for the growth of their company. Take a glance at the following statistics:
Here are the important statistics related to the vital online marketing space:
- Global B2C e-commerce sales are expected to grow exponentially
- The search traffic helped generated 65% of total e-commerce sessions.
- SEO enables 1000%+ more traffic in comparison to organic social media.
- 60% of smartphone users have contacted a business directly using search results.
- 3.2 billion social media users every day.
- Close to 51% of shoppers surveyed believe that they rely on Google to research a purchase online.
- An individual spends 142 minutes per day.
- 70% of consumers recommend products/services to others.
- 2 million businesses leverage Facebook advertising.
Do you think any sensible person can undermine the facts and figures mentioned above? In fact, truth is – given the benefits of digital marketing, many small and medium-sized companies are entering into a dialogue to hire digital marketing firms.
Check and evaluate the website of the digital marketing company
To begin with, you start exploring and evaluating the official website of the company, you are all set to hire for branding your company digitally. It makes sense to evaluate the website meticulously. Just to remind you that famous digital expert companies showcase their work across industry verticals, highlighting the campaigns, assignments, etc. undertaken.
Transparency of the digital marketing firms
The next step, you can take is to have a few lengthy discussions with the team of the agency, and you are all set to hire. Make sure that you get accurate, clear, and straightforward answers to your questions, substantiated by examples and scenarios. Some of the key questions, you can raise include the team which will be devoted to your work, tasks, and campaigns to be executed, pricing, and term of payment.
Monitoring of tasks carried out by digital branding agency
This is again an important barometer for choosing the right digital marketing agency for your business. A data-driven agency is the best for your business? Why? These companies continuously monitor your campaigns and data to learn about the effect and impact of the strategy. Continued monitoring help in using the best practices that work in your favour and ignoring those which failed to yield results.
Professional experience in the digital marketing agency
This is the last factor but not the least to check the efficiency of the digital branding agency, you are all set to hire to build your brand. During the dialogue process make effort to verify the professional expertise of the company, and how many clients the company currently has on onboard.
Digital branding is changing the fortune of many companies. You too can be part of this marketing world.
Over the years, digital marketing has become an integral part of marketing strategies and has been changing the face of business of a variety of businesses, ranging from small-scale to giant-sized business conglomerates. In this business blog, we are going to highlight the significance of social media marketing for event management and tourism-related businesses.
You would agree that what fits an “A” company can’t fit the “B” company since every business has its own set audience. Similarly, event management is a specific business domain, considerably different from manufacturing or fast food business. The point we are trying to make here is that whether it is paid ads or digital branding, it should be customized according to the demands and requirements of the event management category.
Let’s now shift our focus to the core subject of this blog, how event management companies can benefit from digital marketing.
Top digital marketing strategies for an event management company
Here are the top digital marketing strategies for an event management company
Define your audience
Before you implement your marketing strategies, including social media marketing and digital marketing, clearly define your audience. As you will agree that the success of your event, like a music show or sports event, lies in its audience. So, how would you define your audience? What you can do is evaluate your similar past events and the events of competitors. Decide on the following factors:
Build a practical content strategy
Building a well-defined content strategy with defined goals and objectives will play a significant role in reaching out to the desired and targeted audience for your event management company, be it paid ads or digital branding. Your content strategy for your event or tourism company should revolve around the core of your business and audience. It should comprise:
Implement SEO strategy
A thoroughly planned SEO strategy will go a long way in changing the fortune of your business. Mere creating blogs is not going to help your business unless the content is properly optimized using the best SEO practices in the industry. In case you don’t have knowledge about SEO and its importance for your business, we recommend you hire a digital branding company that holds experience in SEO.
Many companies undermine the importance of off-page SEO. Truth is – both on-page and off-page are important to optimize your content and figure it on the top search results.
Start drawing benefits from the power of social media
Over the years, social media has grown at a rapid pace. It has millions of users and followers. Its impact can be seen in every business. Companies cutting across geographic locations and domain expertise are changing their destiny using social media marketing and paid ads.
Event management companies can design a comprehensive strategy for using various platforms, like Facebook, Instagram, Twitter, and LinkedIn in the interest of their business.
If you aren’t using digital branding or social media marketing to grow your event management company, then you are ignoring the impact of the Sun.
Business in this era of cutthroat market competition is all about branding your Dream Company, product, and services. It’s no more limited to logo, colour combination, and taglines. Truth is, it’s a giant umbrella that comprises plenty of things, including your website, your digital accounts, customer loyalty, and customer engagement among others.
In today’s world driven by technology, customers have plenty of options to access and explore content. As a result, branding has become important. Businesses can’t imagine survival without the emerging hack, sales and promotion are directly connected. Ignoring it could be a disastrous step. Over the years, digital branding platforms have also increased. Emerging technologies are further enhancing the growth of the sector.
Digital branding statistics
Before we explore the important subject, its statistics assume significance. Depending on these statistics, companies plan their branding strategies. Unless you have data, you wouldn’t be able to figure out problems.
- Quality-driven content tempts traffic to a blog by up to 2000%
- As of May 2020, Google had attracted 94% of total organic traffic
- 67% of all Smartphone users relied on Google for various searches
- The search engine is responsible for 93% of all website traffic
- Website load time has to be around two seconds. Anything above the standard time increases bounces rates by up to 50%
- 90% of product/ service searchers don’t have a clear idea about a brand
- Google witnesses about 84, 000 searches per second
- Around 4.57 million people the world over are using some kind of social media
- According to 64% of shoppers, a video on social media had helped them in reaching a decision
- On average, a person spends about 20 minutes on Facebook
- 86% of women use social media to arrive at a decision before shopping
- A shocking 76% of users will leave a video if it begins with an ad before the committed content
- Close to 90% of social media content is being reached using mobile devices
- About 81% of millennials browse Twitter at least once a day
Statistics related to Mobile Marketing
- Digital marketers and advertisers are earmarking 13.5% of the budget into mobile ads
- Apps are being used to search and buy products/ services by 89% of people
- Pinterest is leading the chart for most used mobile social media
- About 83% of people look for an easy to navigate and seamless website experience
Content Marketing Statistics
- Content Marketing helps in fetching three times more leads in comparison to paid search advertising
- About 63% of digital marketers develop content keeping in view the targeted audience and their likes and dislikes and geographic location
- Around 42% of companies have a separate department that looks into content strategy
Well-known digital branding hacks help companies to grow business
Start sponsoring YouTube Videos
More than 5 billion videos are being watched on YouTube every day globally. Large size companies spend millions on ads. You can join hands with influencers. Send them goodies.
Host an event
If you are a small company, trying to launch a product or service, what you can do is launch your product by hosting an event. Introduce events on Facebook, ask acquaintances to share.
Hire social influencers
Celebrities and social media influencers have a massive following on various digital channels. Hiring them could be a game-changer for your business. Hire them and reap the benefits.
Change the name of your company, if it’s not working
Sounds bizarre, but it’s true. If the name of your company, tagline, logo, etc. have failed to erupt response from customers, better change them.
Create the brand of your company
Be hyperactive on various digital channels. Create the brand of your company by posting regularly. Subsequently, you can engage with them. Every engagement has a business prospect.
Align your company’s business goals with a social change
Yes, that’s right. Research on consumers’ behavior found that companies that align their business goals with a social issue attract more prospects in comparison to those who aren’t aligned with social issues.
Give importance to user experience
This is again an important aspect to expand brand awareness. Eventually, customers matter. Provide brilliant user experience leveraging innovative technology. Similar digital branding hacks will lead you towards business goals.
Let’s shine together
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable branding partner, end your search with Aarvind Digimark!