5 top reasons why digital marketing is important for small businesses
Considering the importance of digital marketing, small businesses cutting across domain expertise and location are giving importance to digital marketing for business. And rightly so. In this regard, you can get in touch with a leading digital marketing company in Ahmedabad.
Before we move forward, it makes sense to share a few important statistics related to digital marketing.
Key digital marketing statistics
Here is a list of a few important statistics related to the digital world or online medium:
- Blogs that integrate appealing images attract 94% more page views
- A person spends around 2.5 hours per day on social media
- Around 45% of consumers consider influencer’s recommendations for a product/ service
- Around 500 million active Instagram story users worldwide
- Facebook has around 2.3 billion active monthly users
- Around 96% of online adults use social media regularly
- Approx. 28% of marketing budgets are spent on content by B2B Marketers
- Facebook drives more referrals than any other social platform
- The top three marketing priorities for B2B comprise content marketing, social media marketing, and branding & website
- Around 75% of digital marketers consider social media marketing effective
- About 55% of social browsers leverage social media to research products
- Around 3.75 billion people use social media globally
- About 48% of the world’s population has a presence on social media
Backed by its domain expertise, the company is changing the fortune of many small businesses, including fast-food joints, retail stores, manufacturing units, etc.
Let’s now shift our focus to the core subject, the 5 top reasons why digital marketing is important for small businesses.
Customers can find your business easily
When searching for a business or any item like furniture or a T-shirt, customers tend to search Google for information. In case your business is not listed online, customers will explore other business which is listed online. How to list your business online? Hiring a famous digital marketing company in Ahmedabad will serve the purpose.
Build brand reputation
Your small business’ presence on different platforms, like Facebook, LinkedIn, YouTube, etc. helps in building brand reputation. It’s a fact, which has been proved by market research companies that small businesses build a brand reputation when they share posts, testimonials, stories, videos, etc. about the company. Subsequently, digital marketing for business has assumed significance.
Reach the targeted customers
This is again an important reason to hire a digital marketing company in Ahmedabad. After learning about your targeted audience, you can reach the audience who are most likely to buy or invest in your product or service. It clearly means you can increase online business.
Digital marketing provides equal opportunities
Yes. That’s true. Digital marketing provides equal opportunities to businesses, be it a small restaurant or a high-end 5***** hotel. Small businesses can’t compete with large businesses when it comes to traditional marketing, as the latter has huge resources and money. Whereas, for digital marketing, you don’t require huge resources. Even with a small budget, you can start digital marketing.
Modify your strategy
This is again an important benefit of hiring a digital marketing company in Ahmedabad. Digital marketing platforms, like Google Ads, Facebook Ads, etc. allow you to monitor the marketing strategy. If something isn’t getting the desired result, you can change and modify the strategy.
Conclusion We are quite sure; the picture is clear now. Digital marketing is helping small businesses to scale their business. Hiring a digital marketing company in Ahmedabad pays off!