Over the years, digital marketing has become an integral part of marketing strategies and has been changing the face of business of a variety of businesses, ranging from small-scale to giant-sized business conglomerates. In this business blog, we are going to highlight the significance of social media marketing for event management and tourism-related businesses.
You would agree that what fits an “A” company can’t fit the “B” company since every business has its own set audience. Similarly, event management is a specific business domain, considerably different from manufacturing or fast food business. The point we are trying to make here is that whether it is paid ads or digital branding, it should be customized according to the demands and requirements of the event management category.
Let’s now shift our focus to the core subject of this blog, how event management companies can benefit from digital marketing.
Top digital marketing strategies for an event management company
Here are the top digital marketing strategies for an event management company
Define your audience
Before you implement your marketing strategies, including social media marketing and digital marketing, clearly define your audience. As you will agree that the success of your event, like a music show or sports event, lies in its audience. So, how would you define your audience? What you can do is evaluate your similar past events and the events of competitors. Decide on the following factors:
Build a practical content strategy
Building a well-defined content strategy with defined goals and objectives will play a significant role in reaching out to the desired and targeted audience for your event management company, be it paid ads or digital branding. Your content strategy for your event or tourism company should revolve around the core of your business and audience. It should comprise:
Implement SEO strategy
A thoroughly planned SEO strategy will go a long way in changing the fortune of your business. Mere creating blogs is not going to help your business unless the content is properly optimized using the best SEO practices in the industry. In case you don’t have knowledge about SEO and its importance for your business, we recommend you hire a digital branding company that holds experience in SEO.
Many companies undermine the importance of off-page SEO. Truth is – both on-page and off-page are important to optimize your content and figure it on the top search results.
Start drawing benefits from the power of social media
Over the years, social media has grown at a rapid pace. It has millions of users and followers. Its impact can be seen in every business. Companies cutting across geographic locations and domain expertise are changing their destiny using social media marketing and paid ads.
Event management companies can design a comprehensive strategy for using various platforms, like Facebook, Instagram, Twitter, and LinkedIn in the interest of their business.
If you aren’t using digital branding or social media marketing to grow your event management company, then you are ignoring the impact of the Sun.
In the olden days before the advent of digital marketing, marketing a product and designing a practical marketing plan for your product-based business was pretty simple and straightforward.
With the advent of technology-driven digital marketing, product-based marketing has changed substantially. Devising product-specific social media marketing, organic SEO, digital marketing strategy, etc. enabling you to get a variety of benefits.
This blog is going to focus on the significance of digital marketing for product-based companies, like dairy, leather goods, lifestyle goods, sportswear, etc.
Customers have plenty of options
With the advent of social media platforms, online business in the form of e-commerce is thriving considerably. Today, things are pretty different. Customers have plenty of options to choose from as plenty of product-based companies are there on digital platforms. By using online mediums, they can literally access hundreds of companies before eventually buying the product.
Customers are more empowered these days. How to get the attention of product seekers matters significantly in this age of ruthless competition. It has been proved that product-based eCommerce businesses gain more by intelligently designing the best social media marketing.
Key statistics related to digital marketing
- About 80% of Internet users conduct product research online
- People spend around 3.5 hrs per day on mobile
- Facebook has close to 2.89 billion monthly active users
- Instagram has around 2 billion monthly active users
- Close to 3.2 billion social media users every day
- An individual spends around 142 minutes per day on various social media platforms
- 70% of consumers recommend product/ service to others
- 2 million businesses leverage Facebook advertising
These statistics validate the importance of digital platforms. Given the importance of digital platforms, digital marketing provider companies have assumed significance.
Let’s now shift our focus to the core subject, How does Digital Marketing benefit product-based companies?
How Digital Marketing benefits product-based companies?
Get wider reach and expansion
We are pretty sure, you will agree that unless your product gets wider reach, you wouldn’t be able to build brand awareness and in turn lead and sales. By collaborating with a famous digital marketing company, you can devise a genuine digital marketing strategy. With their organic SEO efforts, you can expand your product-based business, like fashion goods, shoes, dairy products, etc. to new areas and locations that too without any terrestrial hurdles.
In comparison to traditional marketing, digital marketing is pretty affordable. With the support of professionally qualified digital marketers, you can set up social media marketing ad campaigns. Here it makes sense to share that company of any size, irrespective of financial standing can draw benefits from these campaigns.
Increased ROI is one of the top benefits of digital marketing for product-based businesses, such as lift manufacturers, leather goods, etc. With the help of digital marketing, your business will have improved ROI, far better than traditional marketing.
Monitor and redesign
A well-designed digital marketing strategy, gets you lead consistently. At the same time, you can monitor your campaigns, be it social media marketing or organic SEO. In case, you think, the campaigns are not working properly, you can redesign the campaigns.
Digital marketing brings phenomenal results. Get it now!
This is going to be an exciting blog as we are going to focus on the hot topic of branding, how digital marketing is shaping the world of branding, and what is the future of branding with digital marketing.
At the outset, let’s understand the term in layman’s language. In this era of digitalization and ever-rising use of digital channels, if you are not utilizing digital marketing for branding your business, that means, you are still cut off from the brilliant evolution of technology.
Before moving forward and getting deep into the nuances of the significant subject, here is the crystal clear definition of branding.
What is Branding
Branding comprises efforts, processes, and mechanisms that help in giving meaning to a company, its products, and services through developing and creating a brand in consumers’ minds. Branding is anything that defines and identifies your product or service and company in the minds of customers. It is something that is though intangible help you make an impact and win customers’ confidence. Although it is not a visible magic wand, it acts as a magical wand. That’s the influence of branding.
Digital marketing for branding
Do you have any idea why digital marketing for branding is important? Over the years, the internet has evolved as one of the most reliable and productive tools for choosing and buying products and services by millions of consumers.
Statistics and data don’t lie. There are plenty of statistics about social media marketing and digital marketing for branding that further the significance of digital marketing:
- Documentation of strategy help around 315% more in success than no or little documentation
- SEO has been found more effective at driving sales in comparison to PPC (70% versus 30%)
- About65% of all clicks in Google are attributed to one of the first five results
- About 20% of all local searches result in a sale within one day
- Blogs and articles with images gain 94% more views in comparison to content without images
- Customers are 40% more likely to buy and prefer product/ service from a vendor that has tailored around their need
- Video content is 50 times more powerful to drive organic search results than simple and plain text
- About 60% of consumers give more consideration to local search results that are created around images
Benefits of branding with digital marketing
Digital marketing is one of the high-growth industries today as it offers plenty of benefits to businesses, be it a startup or a leading business conglomerate. It meets everyone’s needs. You don’t have to allocate a massive budget to begin your digital marketing journey. Branding started with social media marketing a few years back has evolved substantially with the rise of technology and innovation.
Here are the few key benefits of digital branding:
- Anyone can draw benefit
- Requires low cost
- High return on low investment
- Easy to analyze and measure
- Simple to adjust and restructure
- Easy to share and forward
- Target the targeted audience
- Reach globally at minimum efforts and investment
- Create segmentation
- Greater engagement with customers
Digital marketing is here to stay since it is affordable, measurable, and reliable. As a businessman, what else do you require? If you haven’t started using digital marketing to develop your brand, start using it now.
Let’s join hands for a brighter future
If you are an owner of a small or medium-sized business, like retail, restaurant, budget hotel, manufacturing unit, call center, IT company, etc., then let’s join hands.
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable local SEO partner, then end your search with Aarvind Digimark! We will help you to realize your business goals.