Important SEO statistics, small businesses can’t ignore
This is going to be an informative blog for businesses, irrespective of domain expertise. Be it a hotel, academic, manufacturing, travel, or healthcare, SEO for branding, digital marketing, etc. are a blessing in disguise. Whether you are an owner of a startup or a medium-sized business, you will be surprised to learn the impact of SEO. SEO statistics clearly shows that SEO is helping small businesses.
Before we take a deep dive into the subject, it’s pertinent to learn the basic definition of SEO.
What is an SEO?
The abbreviation, SEO stands for Search Engine Optimization. In simple words, SEO is the process of improving the quantity of traffic to a website or a web page from search engines, like Google. It comprises hacks and processes to get traffic from free, editorial, or natural search results in search engines. Therefore, it is also called organic and SEO for organic traffic. It improves organic search ranking on the search engine results page.
SEO techniques and hacks focus on optimizing:
- Content
- Your web design
- The backend of your site
The higher the traffic on a website or page, the better will be the sale. It’s just exemplary as it targets unpaid traffic.
SEO statistics you can’t resist
There are plenty of mind-blowing SEO statistics that as a businessman, you can’t resist. Here are a few important statistics for 2022:
- About 70% of online experiences begin with a search engine
- About 65% of B2B marketers are of the view that SEO and organic traffic generate more leads than any other digital marketing initiative
- Approximately 65% of all shopping starts online
- About 75% of online marketers are of the view that SEO is far better than PPC for generating leads and in turn sales
- Statistics show that the top page listed in a Google search has an average click-through rate of about 35%
Benefits and advantages of SEO
- Attracts and brings more customers through organic search
- Helps in creating a trustworthy web experience for customers
- Empowers your business to focus on user experience
- Creates brand credibility
- Increases brand awareness
- Decide your budget
- Keep track of your results
- Helps in marketing initiatives
- SEO targets only unpaid traffic
- SEO for branding increases your brand
It’s a proven fact that the higher the traffic on a website or page, the better will be the sale.
Local SEO
In this era of cutthroat competition, local SEO hacks and techniques are helping small and medium-sized business to scale their business. Do you have any idea; why local SEO is important? What is a local SEO? It is a search engine optimization strategy that is optimizing the visibility of businesses in local search results on Google. Businesses like restaurants, retail stores, gyms, academic institutes, etc. are drawing benefits from the amazing hack. Any kind of business that has a physical location and offers services in a geographic area can draw benefits from the technique.
Summary
SEO pays off! SEO is worthwhile. It is worth investing in SEO. If you have the right strategy in place and an experienced team of SEOs, you will surely get the desired results.
Let’s join hands
At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
AarvindDigimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, and PPC.
As a business, if you are looking for a reliable digital branding partner for the SEO of your website, then end your search with AarvindDigimark!
