SEO Strategy: Importance and benefits for small businesses
In this era of digitalization, no business can afford to undermine the power of SEO, especially small businesses. As a result, SEO company Ahmedabad is getting prominence. Rightly so. given its importance in driving traffic and leads for small businesses.
Before we take a deep dive into the important subject related to digital marketing, brand building, and how SEO is changing the fortune of small businesses, it makes sense to share a few vital statistics:
- About 65% of online experience starts with a search engine
- Approx. 0.63 of Google searchers click on results from the second page
- Close to 55% of all website traffic comes from organic search
- About 93% of global traffic comes from Google search, Google images, Google Maps
- SEO generates 1000%+ more traffic than organic social media
- Around 60% of digital marketers believe that inbound SEO (SEO, blogs, content, etc.) is the biggest source to generate leads
- According to experts, SEO leads have a 14.6% conversion rate
The picture is crystal clear. SEO’s importance can’t be undermined in this age of tough market competition. In this regard, you can connect with a prominent SEO company in Ahmedabad, helping your small business to draw benefits from organic SEO and local SEO
How does it matter?
Over the years, SEO has assumed significance. People seeking a service or information on Google are more likely to click and visit the website that appears higher in their search results. Whereas websites that are listed or found on second, third, and any other SERP are bound to get substantially less traffic or hit. With the right strategy developed by an organic SEO company, small businesses are driving traffic to their website.
First-page ranking matters
As suggested by the experts, first-page ranking matters considerably. And it isn’t unattainable by small businesses. Joining hands with a leading SEO company Ahmedabad will be a perfect decision for your small business. With the help of domain expertise and the right strategy, small businesses can beat the competition and improve their Google ranking substantially.
Leave a mark with a great user experience
Search engine-centric websites have the capability to engage your targeted audience and leave a mark by providing a great user experience. According to a prominent digital marketing company, the better the user experience, the higher the ranking on Google.
Better conversion rate
Another benefit of organic SEO is that it leads to a better conversion rate. This facet is extremely important to push revenue. SEO-optimized business websites load faster and are easy to navigate. At the same time, SEO strategy helps in making the website compatible with any device, be it mobile or tablet. What does it mean? This means your business website is accessible to potential buyers, whichever device they use. Therefore, SEO company Ahmedabad-designed websites are more likely to gain traction with prospective customers and turn them into your customers.
SEO is changing the fortune of small businesses. Don’t remain in the crowd. Hiring a leading SEO company Ahmedabad will be a game changer for your business.
Let’s shine together
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build their brand. Over the years, by combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable SEO service partner, end your search with Arvind Digimark!
How Digital Marketing benefits product based companies?
In the olden days before the advent of digital marketing, marketing a product and designing a practical marketing plan for your product-based business was pretty simple and straightforward.
With the advent of technology-driven digital marketing, product-based marketing has changed substantially. Devising product-specific social media marketing, organic SEO, digital marketing strategy, etc. enabling you to get a variety of benefits.
This blog is going to focus on the significance of digital marketing for product-based companies, like dairy, leather goods, lifestyle goods, sportswear, etc.
Customers have plenty of options
With the advent of social media platforms, online business in the form of e-commerce is thriving considerably. Today, things are pretty different. Customers have plenty of options to choose from as plenty of product-based companies are there on digital platforms. By using online mediums, they can literally access hundreds of companies before eventually buying the product.
Customers are more empowered these days. How to get the attention of product seekers matters significantly in this age of ruthless competition. It has been proved that product-based eCommerce businesses gain more by intelligently designing the best social media marketing.
Key statistics related to digital marketing
- About 80% of Internet users conduct product research online
- People spend around 3.5 hrs per day on mobile
- Facebook has close to 2.89 billion monthly active users
- Instagram has around 2 billion monthly active users
- Close to 3.2 billion social media users every day
- An individual spends around 142 minutes per day on various social media platforms
- 70% of consumers recommend product/ service to others
- 2 million businesses leverage Facebook advertising
These statistics validate the importance of digital platforms. Given the importance of digital platforms, digital marketing provider companies have assumed significance.
Let’s now shift our focus to the core subject, How does Digital Marketing benefit product-based companies?
How Digital Marketing benefits product-based companies?
Get wider reach and expansion
We are pretty sure, you will agree that unless your product gets wider reach, you wouldn’t be able to build brand awareness and in turn lead and sales. By collaborating with a famous digital marketing company, you can devise a genuine digital marketing strategy. With their organic SEO efforts, you can expand your product-based business, like fashion goods, shoes, dairy products, etc. to new areas and locations that too without any terrestrial hurdles.
In comparison to traditional marketing, digital marketing is pretty affordable. With the support of professionally qualified digital marketers, you can set up social media marketing ad campaigns. Here it makes sense to share that company of any size, irrespective of financial standing can draw benefits from these campaigns.
Increased ROI is one of the top benefits of digital marketing for product-based businesses, such as lift manufacturers, leather goods, etc. With the help of digital marketing, your business will have improved ROI, far better than traditional marketing.
Monitor and redesign
A well-designed digital marketing strategy, gets you lead consistently. At the same time, you can monitor your campaigns, be it social media marketing or organic SEO. In case, you think, the campaigns are not working properly, you can redesign the campaigns.
Digital marketing brings phenomenal results. Get it now!
Secret Ways to boost your Impression on Social Media Marketing
Hard work pays off! Amassing all your positive energy, you began your journey as a businessman by laying the foundation of a retail store for ladies’ wear. As your company is showing signs of growth, it makes sense to hire a reasonably good social media marketing company in Ahmedabad.
In this era of technology, companies irrespective of domain expertise and location are exploring the possibility to draw advantages from the technology-driven medium. Many companies turn to a social media marketing agency to further expand their business.
In this business-centric blog, we are going to focus on tips and recommendations to choose the right digital marketing agency for marketing services. Over the years, the demand for social media marketing companies in Ahmedabad is witnessing increased growth.
Before we take a deep dive into the vital subject, it makes sense to explore a few important statistics that reflect the significance of the wonderful phenomenon of social media marketing.
Key statistics related to social media
- Around 4.57 million people the world over are using some kind of social media
- A shocking 76% of users will leave a video if it begins with an ad before the committed content
- According to 64% of shoppers, a video on social media had helped them in reaching a decision
- 86% of women use social media to arrive at a decision before shopping
- On an average, a person spends about 20 minutes on Facebook
- Close to 90% of social media content is being reached using mobile devices
- About 81% of millennials browse Twitter at least once a day
These facts go on to reflect that social media marketing is here to stay. As a businessman, you look for mediums and opportunities to scale your brand. That’s why it makes sense to hire and collaborate with a social media marketing company in Ahmedabad.
How to choose the right Digital Marketing Agency for your business?
From the basics, let’s now shift our focus toward the core subject. Here are a few important tips:
- Team of dedicated SMM experts
- Knowledge about your industry
- Familiar with the latest tools and technology
- Efficient communication
- Proactive approach
- Don’t forget to check their track record
- Check their own social media
- Familiar with KPIs
Team of dedicated SMM experts
Don’t forget to ask about the team the company has onboard. SMM requires plenty of skills. An individual can’t handle everything. The team should comprise experts, including graphic designers, writers, SEO specialists, etc.
Knowledge about your industry
The company you are about to hire should have an understanding about your industry. Without the knowledge of your industry, the social media marketing company in Ahmedabad wouldn’t be able to create engaging content.
Familiarity with the latest tools and technology
Technology is changing at a rapid pace every now and then. High-end tools are surfacing so quickly. The company you are about to work with should have the latest tools and technology to build your brand.
The social media marketing company in Ahmedabad that you are all set to hire to build your brand must be efficient in communication. In case you are looking for a new product or design to lift your brand value, they should respond timely.
The agency should be proactive in its approach. If a marketing tool has come out in the market that can further amplify your brand, the company should be able to evaluate its impact.
If you are looking for a social media marketing company in Ahmedabad, don’t go further, end your search with Aarvind Digimark.
Boosting Business Ability by Doing Local SEO.
In this era of cutthroat competition, businesses are leaving no stone unturned to stay ahead of market competition and gain a targeted audience.
Digital Branding & Strategies for Start up Businesses
In this era of technology, if businesses are not harnessing online platforms then they are missing great opportunities to scale their business digitally. Ever-rising growth of digital platforms is fueling the growth of digital branding agencies.
Indications are clear, in this blog, we are going to focus on digital branding, and a host of other related issues hoping the facts and insights will help the readers, especially small and medium and sized enterprises.
To begin with, let’s first understand digital branding in plain language. Why it’s garnering so much attention these days.
Learning about digital branding
Without a digital presence, businesses would find it challenging to establish themselves in this era of cutthroat competition. Experts say branding is all about connecting with people. What better way than digital platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. Keeping in view the significance of digital branding, as an owner of a business, don’t hesitate to take the help of the best digital branding agency in India. You will cherish the decision of hiring a branding company. Services offered will shape your business.
The new age branding offers your business an amazing opportunity to set itself apart from the crowded competition. When you take the decision to demonstrate your business’ online presence, you are putting your best foot forward as this is going to scale your business.
Digital branding is an umbrella term encompassing several elements that help you build a memorable and influencing brand that existing and prospective customers will associate with your business. Eventually, that’s one of the prime goals of your business. Internet marketing is rising as it offers cost effective marketing campaigns.
Companies cutting across domains and geographies are harnessing the new age phenomenon. Restaurants, hotels, hospitals, academic institutes, celebrities, etc. are drawing huge benefits with the help of a digital agency. Brand identity is the key in today’s time.
Online reputation management is being offered by a few top marketing agencies in India.
Digital branding strategies
In simple language, a brand strategy is an exclusive and comprehensive plan that focuses on long-term growth, brand building, connectivity with current and prospective customers, and a host of other vital issues. The objective is to set your brand apart from the competition by helping you create a distinct identity. That results in continued growth by consistently providing leads and sales. Through online channels. Under the strategy, make sure you focus on the following factors:
- User experience
- SEO and content marketing
- Social media and email marketing
- Paid advertising (PPC)
While working on digital branding strategies, don’t forget to take support from the best digital branding agency in India. It’s worth investing in an agency as they are experts with hands-on experience in digital brand building.
Additionally, don’t forget to consider vision and target audience while designing the branding strategy along with a digital branding agency.
Key check points and factors
Before you wrap your digital branding strategy, don’t forget to integrate and review the following checkpoints:
- The purpose of brand
- Target audience
- Brand message
- Brand recognition
- digital marketing service
- digital marketing solutions
Can’t deny the fact
According to reliable research on digital branding, there are around 30 million small businesses, including startup businesses with pages on Facebook. With such a staggering number competing with each other to gain the attention of the customers, every business needs to stay connected with the customers. A number of followers, likes, comments, forward, etc., play a crucial role.
Take the best foot forward, before time runs out. Over the years, many companies have scaled their business with the help of the best digital branding agency in India and digital branding strategy. You too can!
How to avoid mistakes in the digital branding of your business?
This blog will be an eye-opener for businesses. We are going to highlight prominent digital marketing mistakes often committed by businesses across the world. A digital branding agency holds the expertise to expand your knowledge on this vital subject.
Many businesses continue to make digital marketing mistakes. These avoidable mistakes affect traffic on their website, lead generation, and ROI. Subsequently, impact growth. You would be shocked to learn that these mistakes are very much avoidable. Branding companies can help your business.
As the best digital branding agency in Ahmedabad, we are familiar with the tricks of the trade.
Major mistakes to be avoided in the digital branding of your business
Digital branding strategy without defined audience and goals
Solution: Develop a clear strategy of your company, product and services that fully addresses your business goals, targeted audience, their pain points, and behavior pattern. Leading digital trends should be studied.
Ignoring problems and pain points of the targeted audience
Solution: Businesses that focus on their customers drive more traffic in comparison to those who ignore them. Earlier, you stop ignoring this blunder; better it will be for you.
Ignoring hiring of the digital branding team
Solution: Businesses’ callous attitude harms the growth of their business. That’s why it makes sense to hire an expert team from a digital branding agency to look into your company’s digital branding strategy. They are professionally trained people with experience and knowledge to enhance brand awareness digitally.
Ignoring engagement with existing and prospective customers
Solution: It has been noticed that companies don’t take engagement seriously. They ignore feedback received from customers. Similar things create a bad name. Engage regularly with your customers through conversation, polls, surveys, quizzes, etc.
These activities connect your brand with the audience. Primarily, you also aspire for that. Marketing agencies in Ahmedabad will guide you on this.
Superficial approach to SEO
Solution: Research has proved that close to 90% of online experiences start from search engines. Therefore, it makes sense to design your web pages, website, etc. according to the current scenario. With more than two billion blog posts hitting every day on the internet, optimization of content is necessary to connect with the audience. Digital branding case studies depict the importance of SEO.
SEO techniques are dynamic; they continue to change. Therefore, keep learning the nuances. Besides, there are many time-tested techniques, you can execute them. Make your web pages rich with the right keyword and quality content.
You will definitely reap the desired fruit. For deep understanding, don’t hesitate to take the services of a digital branding agency.
Making investments without a proper strategy
Solution: Many small and medium businesses don’t have a defined digital marketing strategy. They invest, yet fail to get the desired results. Subsequently, your business suffers, so is your investment. Before implementing the strategy, make sure you adhere to the following steps:
- Define targeted audience
- Set goals
- Define tools, hacks, and channels to be used to achieve the strategy
- Continue evaluating your progress
- When required, make changes to strategy
The best digital branding agency in Ahmedabad, Gujarat can further expand your knowledge about this subject.
It appears the picture is clear now. Digital branding is a blessing in disguise. Companies cutting across domain expertise and locations are drawing benefits from the new age development. However, don’t do digital marketing just for the sake of it.
Have a clear-cut strategy. As recorded in this blog, don’t commit mistakes. Taking consultation from digital branding agency in Ahmedabad will surely help you to create brand identity.
Let’s join hands
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
Aarvind Digimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, Organic SEO, Social Media Management, and PPC.
As a business, if you are looking for reliable digital branding services for your business, then end your search with Aarvind Digimark!
5 Key reasons why local SEO is important?
Who doesn’t want his/ her business to rank higher on the Google search engine? Are you an owner of a small business working hard to gain new customers through digital marketing? This blog on local SEO is going to be of great help for owners of small businesses through others too can draw inspiration and knowledge.
In this era of technology, traditional marketing has been outshined by the benefits of digital marketing. Local SEO is an integral part of digital marketing.
Before we move forward, its definition assumes significance.
Learning about the local SEO
Let’s not beat the bush and rush all around. In simple language, it is a digital hack that helps your business to be more visible in local search results on Google, the leading search engine. Small businesses can’t afford to undermine the wonderful hack, seeing its advantages. It is an organic SEO; that helps you gain customers consistently.
Any business, irrespective of domain expertise that has a physical location and serves a geographic area can benefit from this tried and tested SEO.
Whenever we search and seek information for anything, a map with 3 listings appears subsequently. It is also famous as a map pack.
Here are the 5 key reasons why local SEO is important
Makes your brand more competitive
This hack helps you in making your brand more competitive. If you aren’t using the exciting hack, it means, you have no chance to appear on Google’s search engine page result. Many people access the links available on the first page of the search results. Your presence there means brand optimization and sales lead.
Draw the attention of visitors and targeted audience
While local customers are your targeted audience, you are also empowered with local SEO to attract the visitors exploring that area or visiting their next of kin. When visitors hit around your business location, they seek information for several things, like shops, restaurants, movie halls, shopping malls, etc. When you are there, your business will have the chance to attract new customers.
People prefer to buy from local vendors
This is a known fact that people prefer buying from local vendors. Your online presence through content that ranks in local areas grabs the attention of the visitors. Every visitor is your potential customer.
Sudden phone searches drive the sale of local vendors
You might have observed, many people while on a walk start searching for places near me to buy different items, like ice cream, sports goods, fashion wear, gifts, etc. When they search Google, for such things, results from the local area appear. Businesses with organic SEO have the probability to gain business.
It is affordable
This is one of the biggest advantages. Local SEO is affordable for everyone. It is an inexpensive way to advertise your business. A website with good SEO pays off. Whatever little amount you have invested reaps multiple fruits for you.
Understanding local SEO is important for transforming your business. Never undermine the local SEO. Building brand awareness and connectivity with local customers is the right step towards brand optimization.
Let’s connect to help your brand take off!
At ArvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
AarvindDigimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, SEO, Social Media Management, Content Marketing, Local SEO, and PPC.
As a small business, if you are looking for a reliable digital branding partner for local SEO, then end your search with Arvind Digimark!
Which is more helpful for business, organic marketing or paid marketing?
This is going to be an engaging blog, at the same time full of information. In this short blog, we are going to compare two extremely important digital marketing strategies, benefits of organic marketing and paid marketing. How the former and latter are helping businesses, companies, and organizations to scale their revenue and business.
As a businessman, you are willing to go the extra mile to expand your business. However, before you do that, do you know which marketing strategy is going to bring great results for your business.
Learning about the important digital hacks
With organic SEO, you attract traffic and potential visitors to your business website. The traffic you drive from organic marketing eventually leads to a sale, in turn, an increase in business and revenue. There are multiple ways to gain the attention of customers, including blog posts, Social Media regular updates, etc. Talking about the main objective behind this hack, it helps your build brand awareness.
SEO Statistics for 2021
- About 70% of digital experiences commence with a search engine
- Google leads the search engine market share, holds about 92% of the total search engine share
- About 60% of B2B marketing professionals are of the opinion that SEO and organic traffic facilitate generating higher leads in comparison to other conventional methods
- Around 80% of important sales begin with online research, though sale occurs through a store
- About 70% of digital marketers are of the opinion that SEO results are far better than PPC
- Believe it or not, 75% of people never go past the first page while searching for a product or any kind of information
Examples of the organic marketing
- Unpaid social media posts on Facebook, Twitter, Instagram, Snapchat, Pinterest, TikTok, etc.
- Blogs (even this blog you are reading is an organic effort)
- Guest posts
- User-generated content
- Email newsletters
- SEO strategy and hacks
- Online PR and link generation
- YouTube presence
Moving forward, it’s now the turn of another important digital branding hack, paid marketing. In simple words, paid marketing is a business strategy to gain and attract prospects in the quickest way. Under the banner of paid marketing, businesses buy advertising from different channels, including Google Ads, Facebook Ads, Instagram Ads, etc. In short, companies directly target the audience, rather than waiting for traffic to find their product or service organically.
PPC Statistics for 2021
- PPC was among the top three best promotional channels for gaining the high-volume lead
- About 70% of online audience/ users say that it’s easy to recognize paid search ads
- Close to 33% of online shoppers are of the view that like paid search ads as they straightaway answer their needs and requirements.
Examples of the paid marketing
- Pay-Per-Click (PPC)
- Google AdWords
- Facebook Ads
- Twitter Ads
- LinkedIn Ads
- Instagram Ads
- Influencer marketing
Paid marketing/ PPC and Social Media Ads
PPC advertising through social media helps organizations and companies create a medium to engage with their existing and potential customers. Customers share their experiences, inputs, and suggestions about the product/ service they are using. On the basis of engagement, companies often restructure and redesign their deliverables.
The big difference and the benefits of organic marketing and paid marketing
Paid marketing: With paid marketing, you have the competency to micro-target your perfect prospects and reach an audience even those who haven’t heard about your company and product.
Organic marketing: On the other hand, organic marketing help build brand awareness and in turn sales and revenue. Unlike, paid marketing, it is word-of-mouth marketing.
At AarvindDigimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
As a business or celebrity, if you are looking for a reliable partner for organic marketing and paid marketing, then end your search with Arvind Digimark! We will help you to realize your business goals.