How a Digital Marketing Company focused on Technology Can Increase Your Business capability
With the advent of digital technology, businesses cutting across domain expertise and location are taking various steps to keep up with the changes. As a result, hiring a leading digital marketing company assumes significance in this era of technology.
In this business-centric blog, we are focusing on an important issue, how digital marketing agencies play a pivotal role in the growth of your business. Digital strategy and marketing campaigns push your brand upward.
How does time fly? For decades brick-and-mortar-based business was in practice. The arrival of digital technology, gadgets, and internet marketing services has brought sweeping changes to the business. Digital marketing solutions have emerged as a game-changer; given the acceleration, they provide to businesses.
Before we start focusing on the important question businesses love to explore, let’s take a glance at a few statistics related to the significance of digital marketing.
Incredible statistics, businesses can’t ignore
- Global B2C e-commerce sales are expected to grow exponentially, to reach $4.5 trillion by 2021.
- The search traffic helped generate 65% of total e-commerce sessions.
- SEO enables 1000%+ more traffic in comparison to organic social media.
- 60% of smartphone users have contacted a business directly using the search results.
- 3.2 billion social media users every day.
- Close to 51% of shoppers surveyed believe that they rely on Google to research a purchase online.
- An individual spends 142 minutes per day.
- 70% of consumers recommend products/services to others.
- 2 million businesses leverage Facebook advertising.
Sounds exciting! That’s why businesses are moving towards digital marketing solutions.
It’s time to shift focus to the most important part of the blog, how internet marketing services help in accelerating the business.
Digital Marketing Company lifts your business
Tried and tested digital marketing solutions combined with the latest technology and tools are accelerating the growth of the business. Online marketing services designed by marketing specialist leads your content marketing, email marketing, local SEO, web design, etc.
It’s suitable for every business
This is one of the major factors why companies prefer digital media companies and digital marketing. The new age technological development is suitable for any size and type of business, be it an MNC or a small sized retail showroom.
An affordable process
Traditional marketing is beyond the reach of small and startup businesses as it’s costly. Subsequently, a large amount of money is required to draw benefits from customary marketing plans, for example, banners, hoardings, TV advertisements, FM ads, newspaper ads, etc. On the contrary, digital marketing solutions are cost-effective and affordable. Even a startup without any substantial funding can draw benefits from internet marketing services with the help of a digital marketing agency. Research on successful brands and case studies empowers you with new ideas.
Measure and redefine marketing strategy
Businesses are empowered to measure their marketing performance with the help of digital hacks and tools. This can’t be possible in traditional marketing. Thereby, it is perfect for businesses. If a certain strategy isn’t working for your business and fails to bring leads, it’s time you change the strategy. This can only be possible through digital marketing firms and digital marketing solutions.
Generate better revenues
With Internet Marketing services and an effective digital marketing strategy, higher conversion rates can be generated. The higher conversion rates mean higher revenue for your business. Eventually, that’s the purpose of your business.
Conclusion
Digital marketing is a brilliant step forward. Start drawing benefits from the new age phenomenon.
Secret Ways to boost your Impression on Social Media Marketing
Hard work pays off! Amassing all your positive energy, you began your journey as a businessman by laying the foundation of a retail store for ladies’ wear. As your company is showing signs of growth, it makes sense to hire a reasonably good social media marketing company in Ahmedabad.
In this era of technology, companies irrespective of domain expertise and location are exploring the possibility to draw advantages from the technology-driven medium. Many companies turn to a social media marketing agency to further expand their business.
In this business-centric blog, we are going to focus on tips and recommendations to choose the right digital marketing agency for marketing services. Over the years, the demand for social media marketing companies in Ahmedabad is witnessing increased growth.
Before we take a deep dive into the vital subject, it makes sense to explore a few important statistics that reflect the significance of the wonderful phenomenon of social media marketing.
Key statistics related to social media
Social Media
- Around 4.57 million people the world over are using some kind of social media
- A shocking 76% of users will leave a video if it begins with an ad before the committed content
- According to 64% of shoppers, a video on social media had helped them in reaching a decision
- 86% of women use social media to arrive at a decision before shopping
- On an average, a person spends about 20 minutes on Facebook
- Close to 90% of social media content is being reached using mobile devices
- About 81% of millennials browse Twitter at least once a day
These facts go on to reflect that social media marketing is here to stay. As a businessman, you look for mediums and opportunities to scale your brand. That’s why it makes sense to hire and collaborate with a social media marketing company in Ahmedabad.
How to choose the right Digital Marketing Agency for your business?
From the basics, let’s now shift our focus toward the core subject. Here are a few important tips:
- Team of dedicated SMM experts
- Knowledge about your industry
- Familiar with the latest tools and technology
- Efficient communication
- Proactive approach
- Don’t forget to check their track record
- Check their own social media
- Familiar with KPIs
Team of dedicated SMM experts
Don’t forget to ask about the team the company has onboard. SMM requires plenty of skills. An individual can’t handle everything. The team should comprise experts, including graphic designers, writers, SEO specialists, etc.
Knowledge about your industry
The company you are about to hire should have an understanding about your industry. Without the knowledge of your industry, the social media marketing company in Ahmedabad wouldn’t be able to create engaging content.
Familiarity with the latest tools and technology
Technology is changing at a rapid pace every now and then. High-end tools are surfacing so quickly. The company you are about to work with should have the latest tools and technology to build your brand.
Efficient communication
The social media marketing company in Ahmedabad that you are all set to hire to build your brand must be efficient in communication. In case you are looking for a new product or design to lift your brand value, they should respond timely.
Proactive approach
The agency should be proactive in its approach. If a marketing tool has come out in the market that can further amplify your brand, the company should be able to evaluate its impact.
If you are looking for a social media marketing company in Ahmedabad, don’t go further, end your search with Aarvind Digimark.
Boosting Business Ability by Doing Local SEO.
In this era of cutthroat competition, businesses are leaving no stone unturned to stay ahead of market competition and gain a targeted audience.
Digital Branding & Strategies for Start up Businesses
In this era of technology, if businesses are not harnessing online platforms then they are missing great opportunities to scale their business digitally. Ever-rising growth of digital platforms is fueling the growth of digital branding agencies.
Indications are clear, in this blog, we are going to focus on digital branding, and a host of other related issues hoping the facts and insights will help the readers, especially small and medium and sized enterprises.
To begin with, let’s first understand digital branding in plain language. Why it’s garnering so much attention these days.
Learning about digital branding
Without a digital presence, businesses would find it challenging to establish themselves in this era of cutthroat competition. Experts say branding is all about connecting with people. What better way than digital platforms, including Facebook, Twitter, LinkedIn, Instagram, YouTube, etc. Keeping in view the significance of digital branding, as an owner of a business, don’t hesitate to take the help of the best digital branding agency in India. You will cherish the decision of hiring a branding company. Services offered will shape your business.
The new age branding offers your business an amazing opportunity to set itself apart from the crowded competition. When you take the decision to demonstrate your business’ online presence, you are putting your best foot forward as this is going to scale your business.
Digital branding is an umbrella term encompassing several elements that help you build a memorable and influencing brand that existing and prospective customers will associate with your business. Eventually, that’s one of the prime goals of your business. Internet marketing is rising as it offers cost effective marketing campaigns.
Companies cutting across domains and geographies are harnessing the new age phenomenon. Restaurants, hotels, hospitals, academic institutes, celebrities, etc. are drawing huge benefits with the help of a digital agency. Brand identity is the key in today’s time.
Online reputation management is being offered by a few top marketing agencies in India.
Digital branding strategies
In simple language, a brand strategy is an exclusive and comprehensive plan that focuses on long-term growth, brand building, connectivity with current and prospective customers, and a host of other vital issues. The objective is to set your brand apart from the competition by helping you create a distinct identity. That results in continued growth by consistently providing leads and sales. Through online channels. Under the strategy, make sure you focus on the following factors:
- User experience
- SEO and content marketing
- Social media and email marketing
- Paid advertising (PPC)
While working on digital branding strategies, don’t forget to take support from the best digital branding agency in India. It’s worth investing in an agency as they are experts with hands-on experience in digital brand building.
Additionally, don’t forget to consider vision and target audience while designing the branding strategy along with a digital branding agency.
Key check points and factors
Before you wrap your digital branding strategy, don’t forget to integrate and review the following checkpoints:
- The purpose of brand
- Target audience
- Competitors
- Brand message
- Brand recognition
- digital marketing service
- digital marketing solutions
Can’t deny the fact
According to reliable research on digital branding, there are around 30 million small businesses, including startup businesses with pages on Facebook. With such a staggering number competing with each other to gain the attention of the customers, every business needs to stay connected with the customers. A number of followers, likes, comments, forward, etc., play a crucial role.
Conclusion
Take the best foot forward, before time runs out. Over the years, many companies have scaled their business with the help of the best digital branding agency in India and digital branding strategy. You too can!
How to avoid mistakes in the digital branding of your business?
This blog will be an eye-opener for businesses. We are going to highlight prominent digital marketing mistakes often committed by businesses across the world. A digital branding agency holds the expertise to expand your knowledge on this vital subject.
Many businesses continue to make digital marketing mistakes. These avoidable mistakes affect traffic on their website, lead generation, and ROI. Subsequently, impact growth. You would be shocked to learn that these mistakes are very much avoidable. Branding companies can help your business.
As the best digital branding agency in Ahmedabad, we are familiar with the tricks of the trade.
Major mistakes to be avoided in the digital branding of your business
Digital branding strategy without defined audience and goals
Solution: Develop a clear strategy of your company, product and services that fully addresses your business goals, targeted audience, their pain points, and behavior pattern. Leading digital trends should be studied.
Ignoring problems and pain points of the targeted audience
Solution: Businesses that focus on their customers drive more traffic in comparison to those who ignore them. Earlier, you stop ignoring this blunder; better it will be for you.
Ignoring hiring of the digital branding team
Solution: Businesses’ callous attitude harms the growth of their business. That’s why it makes sense to hire an expert team from a digital branding agency to look into your company’s digital branding strategy. They are professionally trained people with experience and knowledge to enhance brand awareness digitally.
Ignoring engagement with existing and prospective customers
Solution: It has been noticed that companies don’t take engagement seriously. They ignore feedback received from customers. Similar things create a bad name. Engage regularly with your customers through conversation, polls, surveys, quizzes, etc.
These activities connect your brand with the audience. Primarily, you also aspire for that. Marketing agencies in Ahmedabad will guide you on this.
Superficial approach to SEO
Solution: Research has proved that close to 90% of online experiences start from search engines. Therefore, it makes sense to design your web pages, website, etc. according to the current scenario. With more than two billion blog posts hitting every day on the internet, optimization of content is necessary to connect with the audience. Digital branding case studies depict the importance of SEO.
SEO techniques are dynamic; they continue to change. Therefore, keep learning the nuances. Besides, there are many time-tested techniques, you can execute them. Make your web pages rich with the right keyword and quality content.
You will definitely reap the desired fruit. For deep understanding, don’t hesitate to take the services of a digital branding agency.
Making investments without a proper strategy
Solution: Many small and medium businesses don’t have a defined digital marketing strategy. They invest, yet fail to get the desired results. Subsequently, your business suffers, so is your investment. Before implementing the strategy, make sure you adhere to the following steps:
- Define targeted audience
- Set goals
- Define tools, hacks, and channels to be used to achieve the strategy
- Continue evaluating your progress
- When required, make changes to strategy
The best digital branding agency in Ahmedabad, Gujarat can further expand your knowledge about this subject.
Conclusion
It appears the picture is clear now. Digital branding is a blessing in disguise. Companies cutting across domain expertise and locations are drawing benefits from the new age development. However, don’t do digital marketing just for the sake of it.
Have a clear-cut strategy. As recorded in this blog, don’t commit mistakes. Taking consultation from digital branding agency in Ahmedabad will surely help you to create brand identity.
Let’s join hands
At Aarvind Digimark, we are professionally qualified with the deep domain expertise to enable businesses to build the brand. Over the years, combining deep digital branding strategies and emerging technologies, we’ve enabled companies to realize their branding goals.
Aarvind Digimark, a full spectrum digital marketing agency, offers a wide gamut of digital marketing services, including Branding, Web development, Content writing, Organic SEO, Social Media Management, and PPC.
As a business, if you are looking for reliable digital branding services for your business, then end your search with Aarvind Digimark!
Why Shopify is becoming a rage among businesses? How to leverage in 2021?
Over the years technology has evolved substantially fueling the growth and development of many new sectors. E-commerce is one such innovative platform enabling businesses cutting across domains to sell their product/ service to customers. Whereas customers feel empowered. They have options galore to choose from. And you can do that from the cozy sofa of their drawing room or business office. Sounds exciting! Yet, that’s the charisma of technology.
E-commerce is growing at a rapid office, over the years; the new age medium has shown exponential growth.
E-commerce is rising exponentially
Businesses are familiar with the bounty e-commerce brings along with it. Shopping has changed a lot over the years. Customers are using their mobile or laptop or computer for buying a wide gamut of stuff. It solely depends on their requirement. It could be lifestyle goods, sports items, or electronic gadgets. Footfalls to showrooms and malls aren’t rising, in fact, e-commerce is posing a massive threat to their existence.
Considering the impact created by e-commerce, enterprises from startups to giants don’t hesitate to invest a bit of their annual budget into e-commerce business. Best SEO services facilitate Google page ranking.
Start using Shopify
The current online landscape suggests that Shopify is one of the most sought-after e-commerce platforms. In simple terms, Shopify is an online selling platform available to businesses on the basis of a monthly subscription. Working mechanism? There are several plans to choose from. Once you choose your industry-centric plan, you and your business are empowered to create an online store. Using features and applications embedded in the platform, you can brand, promote, sell, and ship orders to customers. Best SEO Company in India can help you leverage Shopify.
Advantages
There are plenty of strong reasons and advantages pushing the demand of Spotify among the businesses and customers, inducing low investment to begin with and a simple and easy-to-use interface. The cloud-based software provides access to an admin panel wherein a business owner or decision-maker can feed data, including product info, orders received, orders shipped, etc. Local SEO services are competent to guide you through the process.
Can’t undermine
If you think, it’s an exaggeration of the fact. Then mind my words, you are on the wrong page. There are substantial reasons to corroborate the fact. Let’s shift gears to highlight some of the prominent features of the modern platform. Employing numerous features, businesses can launch their business and look forward to a bright future.
From various design templates, you can choose the one that best suits your business. Embedded editing tools would further assist you to add beauty to your design.
In addition, Shopify is absolutely protected and reliable to host your business-centric website. Do away from the worries of the site crashing during peak traffic hours. Another challenge that crops up is – hijacking by hackers. Shopify is shielded from hackers with best-of-the-breed technology. A few content marketing agencies are equipped with the industry experience to help businesses exploit Spotify.
24X7 Customer support
Shopify claims that there’s a 24X7 customer service system in place. You are entitled to connect with their customer support team, in case of any issue. Their team can be contacted through phone, email, or live chat. Furthermore, using knowledgebase, you and your business handling team are empowered to solve smaller problems and challenges.
Shopify Lite
Shopify Lite is crafted keeping in view the requirements of sellers who want to promote their product/ service but don’t aspire to have a full online store. Using the features of Shopify Lite businesses can add a sales element to any webpage. Webpages could be Facebook, your blog, or any existing website.
At Arvind Digimark, we are professionally qualified to help businesses create an online store. Budget-friendly services are enabling businesses in scaling their strategic objective. Shopify Lite is designed for small businesses and those on the lookout for affordable services.
Shopify Plus
Big businesses, conglomerates looking to leverage the e-commerce arena can join hands under the Shopify Plus level. It’s also called an enterprise-level plan. Similar to other versions of the platform, it’s well-designed, easy to use, and simple. However, designed keeping in view the requirements of large enterprises, it comes loaded with several business-centric features. These include unlimited selling capacity and unique tools like Shopify Flow for automation. This specific plan is tailor-made for wholesale and global sales.
So, what all can I sell on the platform?
The modern e-commerce platform aids a wide gamut of businesses. Using the medium enterprises can sell physical products/services, digital products, and drop and assemble shipped products. The seller could be handcrafted goods, beauty supplies, homecare goods, outdoor gear, clothing, digital products, online classes, event management, lifestyle, e-books, sports gears, etc.
What are the best SEO services?
We live in an era where technology is advancing at a rapid pace. Businesses cutting across domains have been transformed and influenced by emerging technologies. In this age of ruthless competition, companies have to adapt and evolve in line with the changing market dynamics. There’s no option of complacency. Otherwise, be ready to face the repercussions. Nobody would like to be in that precarious scenario.
In this blog, we are striving to help you understand SEO and its significance for modern-day businesses!
Understanding SEO services
The market landscape is full of content marketing agencies offering a wide gamut of the best SEO services. Search Engine Optimization is commonly known as SEO in abbreviated form. It’s no more a new term in the digital sphere. You might have heard it numerous times. However, many of you may not have a clear insight into the critical digital topic and what it entails for businesses. This multifaceted technology-driven creature is now an integral tool of digital marketing.
SEO comprises multiple elements, understanding each element, how they impact business, their significance, similar crucial issues enable a marketer to transform a business. To be precise, SEO scales the visibility of the website on a search engine, which in turn attracts more traffic. Higher traffic means opportunities to convert prospects into customers.
Being a businessman, you aspire to thrive leveraging the digital space. The best SEO company in India can help you out to realize your business goals. Find a trustworthy digital partner! Priority has to be – to rise to the top of search engine page ranking. Here comes the significance of Search Engine Optimization.
SEO works for all
Many businesses often raise doubt over the credibility and impact of Best SEO Services Ahmedabad. The fact is SEO’s impact in lifting the brand of the companies can’t be undermined. There’re facts and figures to strengthen the impact of SEO. SEO works for all, irrespective of domain expertise or geography. Whether you are into engineering or sports or hospitality or healthcare, SEO works for all.
Why SEO
Leveraging SEO companies scale their search engine ranking. What does it mean? How does higher search engine ranking impact businesses? Well, in plain language – higher the ranking of the website, higher the leads and prospects. Thereupon increase in sales. That’s what a brand seeks.
Significant elements of SEO
Now, let’s shift our focus on a few key elements of SEO strategy. SEO is a broad strategy entails plenty of elements, including:
Keyword
Before moving forward, let’s understand the very popular word. A keyword is a word or phrases being used by services seeker to find out the relevant content. Websites with relevant keywords rank among the top searches and are approached by the service seekers.
Keyword is an integral part of a comprehensive SEO strategy. It doesn’t mean, you can stuff your business-centric articles and blogs with any kind of keyword. Local SEO Services Experts suggest that key word should be chosen wisely after a comprehensive research. Unnecessary stuffing could be disastrous for your website and company in turn.
While making a strategy for keywords, shift your focus on keywords with high search rate, at the same time low competition. Also, choose short-tail, long-tail and local keywords to be used in your content.
Content
Content Marketing Agencies have aptly called “Content is the King”. SEO revolves around content. Content quality determines how long a website can hold and attract the audience. It has to be engaging with substance. Content could be in numerous forms, including article, blog, videos, web page, infographics, social media posts, etc.
Off Page SEO
As the name indicates off page SEO comprises external optimization underway off the site or away from the site. Building backlinks is part of off page SEO. Quality backlinks to your website from external sites reflect credibility and quality.
Local SEO
Over the years local SEO services have assumed major significance considering its increasing significance in SEO. According to a reliable data on SEO, around 55% of all searches are performed using smart phones and tablets, whereas nearly half of those searches reflect local intent.
SMM
Search Engine Marketing means digital branding and marketing suing paid marketing mediums. It comprises native ads, social media ads, pay-per-click, Google AdWords, display ads, Google shopping ads, and host of others.
